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6 Ways to Stand Out in a Competitive Job Market

September 9, 2020 by Kelly Nash Leave a Comment

I graduated from college back in 2011, during the aftermath of the Great Recession. I knew then I needed to do my due diligence to stand out as the job market was fierce. While I graduated from college without a full-time job, I was able to land one just 10 days later. This was all due to the fact that I put my best effort forward to set myself apart.

Now, with millions of Americans out of work this year thanks to the coronavirus pandemic, landing a job, let alone an interview has again proven an arduous task. Despite the economic changes, the good news is that many companies are still hiring! But what that means is that it’s even more essential to stand out as a job candidate using all of your connections, skills, and talents. Find out how below!

How to Stand Out in a Competitive Job Market Pinterest Pin

Establish Your Personal Brand

If you’re looking to stand out, your first to-do is to work on building your personal brand. Your personal brand is what sets you apart in terms of your skills, talents, experience, and personality. It’s also tied to how you promote yourself and what you want to be known for. It’s mastering the craft of telling your story. You can find ways of how to build your personal brand from a recap of one of L&I’s events here. If you’re looking to establish your personal brand in the workplace, look no further.

Build Your Thought Leadership

Owning and promoting your personal brand goes hand in hand with building your thought leadership. First, you’ll need a focus on what you’re most interested in as well as where you can provide value. From there, decide on the online platform to get your message out there. You can use LinkedIn, Medium, or develop your own website. Use the power of social media to promote your work and connect with your ideal audience. Creating and posting content becomes an opportunity for you to showcase your ideas, opinions, and skills – and get a recruiter’s attention. Read more on how to establish yourself as a thought leader here.

Kelly brushes up on her thought leadership to stand out in the job market.

Add Personality to Your Resume & Cover Letter

While your resume and cover letter certainly need to be professional, don’t be afraid to add a little personality! Add personal tidbits about yourself or fun facts at the bottom of your resume. Include a story in your cover letter.  

You can also take an extra step to grab a potential employer’s attention and use a video resume! 

It is a surefire way to stand out and let your employer know more about you. You can do this using VCV’s free video resume tool. How cool is that?!

Some of the benefits of having a video resume are:

  • You can get your main points across more seamlessly
  • You’re able to showcase the confidence in yourself and your experience firsthand
  • It adds a personal touch and provides an opportunity for a potential employer to get to know you before the interview
  • It confirms your commitment to the role and your willingness to go the extra mile

VCV Video Resume Example

Using VCV’s tool is easy to use and create your video:

  • Click this link. 

  • Record a test video to make sure you are all set. 
  • Answer 4 questions – tell a bit about yourself and your competitive advantages. You will have 30 seconds for each answer. Bonus: you can rerecord your answer if something goes wrong!
  • Get a link to your video resume straight to your mailbox that you can use to send along with your resume and cover letter. You can also add the link on your resume and your LinkedIn. 

Seek Out Ways to Enhance Your Skill Set

When looking to stand out in a job market, you really need to put yourself in the shoes of the recruiter to understand what they’re looking for. Recruiters not only want to see and hear about your previous experience to know you’re qualified, but they also want to know that you’re dedicated to ongoing learning. 

If you’re in between jobs or looking to make your next move, use some of your free time to see if there are certifications or courses out there that you can take to set yourself apart. Some of my personal recommendations are LinkedIn Learning, General Assembly, and Salesforce Trailhead. My friend Megan over at Color & Curiosity also has a stellar list of online learning platforms. Bonus – you can find a lot out there that is free! And definitely do not forget to include your completed programs on your resume and LinkedIn upon completion.

Get Involved

I truly believe that one of the best things we can do as humans is give back and donate our time. Not only does it give you a sense of purpose, but it also shows a more personable side to you, even in professional situations like when you are interviewing for a job. Companies want well-rounded job candidates and employees. Having volunteer work under your belt can certainly make you stand out, especially if you can use stories of your experience in your interview. Find a volunteer program you’re passionate about where you can consistently donate your time. Or if your time is limited, seek out opportunities where you can just periodically give back to your community or a cause you care about. For more inspiration, you can read about my experience volunteering in Rwanda here. 

Focus on Being Open & Building Relationships

According to CNBC, “the old adage ‘it’s not what you know, it’s who you know’ has perhaps never been more true.” It’s been claimed that up to 70% of all jobs are not published on publicly available job search sites and that upwards of 80% of jobs are filled through networking. Yep, you read that right. Make an effort to communicate with people – those you know and don’t know – every chance you get. Hell, you can even treat social events as networking opportunities. Take every opportunity to share about yourself and what role you are seeking or the company you want to work for. Being vocal and putting yourself out there is only going to be to your advantage. Get to know others too and see how you can help them and provide value. You never know when someone can open a door for you or introduce you to someone they know who is hiring! 

Networking is a great way to help you stand out in a competitive job market.

If networking in-person isn’t an option, go online! Social media can go a long way in building your network and professional relationships. Join LinkedIn and Facebook groups to meet like-minded people who you can connect with. Peruse your LinkedIn feed consistently and share your thoughts or reactions to posts to create quality connections. Search through your LinkedIn Connections to see if anyone you’re connected to can introduce you to someone at the company you’re interested in. You can also meet others through online events you attend. 

Now that you know what you need to stand out – it’s time for you to make your move. Good luck!

Pink lipstick stain

Kelly, Founder of Lipstick & Ink
Kelly Nash

Kelly Nash is a Chicago-based writer, speaker, career advisor, and founder of Lipstick & Ink®. In addition, she works full-time in technology as a Success Manager at Salesforce and has over 10 years of digital marketing experience. Kelly has been featured in Thrive Global, International Association of Women, General Assembly, Salesforce, SheFactor, and Six Degrees Society. She is also in the process of writing her first book.

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Filed Under: corporate 9-5, career & business Tagged With: career, corporate job, job interview, job search, networking, personal brand, personal branding

About Kelly Nash

Kelly Nash is a Chicago-based writer, speaker, career advisor, and founder of Lipstick & Ink®. In addition, she works full-time in technology as a Success Manager at Salesforce and has over 10 years of digital marketing experience. Kelly has been featured in Thrive Global, International Association of Women, General Assembly, Salesforce, SheFactor, and Six Degrees Society. She is also in the process of writing her first book.

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Kelly, Founder of Lipstick & Ink

Welcome to Lipstick & Ink®, your home for everything career, wellness and #realtalk inspired. I’m Kelly, a Chicago-based advertising tech professional, career advisor, writer, speaker, events host, and goal getter.

Whether we’re discussing career advancement, the job search or keeping our mental health in check, I encourage you to own your power and make your mark - one lipstick stain at a time.

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Kelly💋 Career Advisor & Writer
[𝙽𝙴𝚆 𝙱𝙻𝙾𝙶 𝙿𝙾𝚂𝚃] 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥. While certainly an overused term, it’s definitely not overrated. Personal branding is more important than ever as it helps you to 𝙗𝙪𝙞𝙡𝙙 𝙖 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙠𝙣𝙤𝙬𝙣 𝙛𝙤𝙧, 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩𝙞𝙖𝙩𝙚 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 𝙛𝙧𝙤𝙢 𝙤𝙩𝙝𝙚𝙧𝙨, 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙮𝙤𝙪𝙧 𝙫𝙖𝙡𝙪𝙚 𝙖𝙣𝙙 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚, 𝙖𝙣𝙙 𝙪𝙡𝙩𝙞𝙢𝙖𝙩𝙚𝙡𝙮, 𝙖𝙙𝙫𝙖𝙣𝙘𝙚 𝙮𝙤𝙪𝙧 𝙘𝙖𝙧𝙚𝙚𝙧. Regardless if you work in the corporate world or consider yourself an entrepreneur (or both!), knowing and cultivating your personal brand is essential.
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Because here’s the thing – you already have a personal brand, whether you realize it or not. 𝗬𝗢𝗨 𝗮𝗿𝗲 𝗮 𝗯𝗿𝗮𝗻𝗱. However, understanding the power of your brand can be difficult and requires self-awareness, intention, and action.
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If you’re unsure or curious about how to get started with building and boosting your brand, I've developed a 5 step formula to do just that! You can read more about these 5 steps and your best path forward in L&I's newest blog post, found via the link in my bio!💋
3 years ago today, I pressed “Publish” on Lips 3 years ago today, I pressed “Publish” on Lipstick & Ink. Even though it was only a blog at the time, I was terrified to put myself out there. I worried about what people would think about me, wondered if my site was good enough, and questioned if what I was writing would even resonate or help others.
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At the same time, it was exhilarating and freeing. I was finally writing again, something that had been a passion of mine since I was a kid. I was in my purpose, sharing my knowledge of how I had grown my career and guiding women on how they could do the same. And most of all, I was pushing myself out of my comfort zone, facing fears I had avoided for years.
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Since February 22, 2018, I have grown more than I thought possible. From my blog to expanding to events to speaking to advising clients to writing my first book, I continue to find ways to grow L&I and make an impact. And I can feel in my bones this is only the beginning.

Through these last 3 years, if I could share one piece of advice as to what I’ve learned , it’s this: OWN YOUR POWER. Own the power of yours that’s generated from within, not outside of yourself. Your authentic power. Don’t give your power away. Don’t allow the thoughts of others to get in your way. Don’t compare yourself to others and wonder how you will measure up. Don’t hold back on what you want to do because you are concerned about how others are going to feel about it.
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There is always a choice to make in terms of whether you decide to own your power or give it away. And these days, I choose my power. I choose me. My hope is that you too honor who you are and choose yourself. Because when you choose yourself, you set yourself free💋
We live in a world of 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 We live in a world of 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 𝘨𝘳𝘢𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 - and let's be honest, we have gotten reaaal accustomed to it. So much so, that we may be easily disappointed when something doesn't immediately go our way - including when it comes to our careers. Whether it's seeking a promotion or landing a job at your dream company, we need to remember that it may take longer than we like or anticipate.
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Most of the time, 𝒕𝒉𝒆 𝒄𝒉𝒂𝒏𝒈𝒆𝒔 𝒐𝒓 𝒓𝒆𝒘𝒂𝒓𝒅𝒔 𝒘𝒆 𝒘𝒂𝒏𝒕 𝒊𝒏 𝒐𝒖𝒓 𝒄𝒂𝒓𝒆𝒆𝒓 𝒅𝒐𝒏'𝒕 𝒉𝒂𝒑𝒑𝒆𝒏 𝒊𝒏𝒔𝒕𝒂𝒏𝒕𝒂𝒏𝒆𝒐𝒖𝒔𝒍𝒚. This is why it's critical to ᴘʟᴀɴᴛ ᴛʜᴇ ꜱᴇᴇᴅ early on to begin preparing to reach your next career goal. For example:⠀
🌱 𝗦𝗲𝗲𝗸𝗶𝗻𝗴 𝗮 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻: Start making an effort to connect with your manager periodically to discuss your career growth. Voice that you are aiming for a promotion. Show to him/her that you take your professional development seriously by discussing your goals and ways you can start taking on additional responsibilities. Try and start taking on the work of the role above yours. Keep a track record of your accomplishments and feedback (L&I has a free template FYI under Resources in my bio!).⠀
🌱 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗮 𝗝𝗼𝗯 𝗮𝘁 𝗬𝗼𝘂𝗿 𝗗𝗿𝗲𝗮𝗺 𝗖𝗼𝗺𝗽𝗮𝗻𝘆: Research the company and learn about their mission, corporate values, and their offerings. Take their available certifications if available to put on your resume. Reach out and build relationships over time with people that currently work there to understand the culture and to let them know you are interested in working for their company. Get your resume, cover letter and LinkedIn profile professionally reviewed. Tailor your resume and yes, even your cover letter for the job you ultimately apply for.
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Both of these scenarios 𝙩𝙖𝙠𝙚 𝙩𝙞𝙢𝙚. But don't let that discourage you. What's something you're looking to accomplish in your career in the next 6 months? Don't delay - it's never too early to start preparing. Plant the seed now and watch yourself grow these next few months. Soon enough, after some hard work and patience, those 𝐛𝐥𝐨𝐨𝐦𝐢𝐧𝐠 𝐫𝐞𝐰𝐚𝐫𝐝𝐬 will come🌷💋
[𝗡𝗘𝗪 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘: 𝗖𝗮𝗿𝗲𝗲𝗿 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗖𝗵𝗲𝗰𝗸-𝗜𝗻 𝗪𝗼𝗿𝗸𝘀𝗵𝗲𝗲𝘁] Let's chat career conversations with your manager 🤓
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How often are you having regular check-ins with your manager about your career development? At minimum, you should be meeting quarterly to review your performance and talk about your career progress. Don't wait until your annual performance review to do so! ❌ 𝙏𝙖𝙠𝙚 𝙮𝙤𝙪𝙧 𝙘𝙖𝙧𝙚𝙚𝙧 𝙞𝙣𝙩𝙤 𝙮𝙤𝙪𝙧 𝙤𝙬𝙣 𝙝𝙖𝙣𝙙𝙨 and put time on the calendar to meet periodically throughout the year 🗓
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Having these types of check-ins are essential to your professional success and it's important to go into them prepared with your own talking points. Enter the 𝘊𝘢𝘳𝘦𝘦𝘳 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘊𝘩𝘦𝘤𝘬-𝘐𝘯 worksheet ✔️This worksheet will help you to:⠀
➢ 𝐒𝐡𝐨𝐰 your manager that you take your career seriously and are willing to put your best foot forward⠀
➢ 𝐑𝐞𝐟𝐥𝐞𝐜𝐭 on your goals and actions you're taking to get you to the next step in your career⠀
➢ 𝐂𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐞 a productive conversation with your manager to discuss your wins, challenges, and what you want to work on in the months ahead⠀
➢ 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 awareness to your work and a better opportunity to negotiate a promotion/raise/added benefits
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Interested? 😏 Download the FREE worksheet via the link in my bio under 𝚁𝚎𝚜𝚘𝚞𝚛𝚌𝚎𝚜 💋
I stand firmly by this career tip. Putting yoursel I stand firmly by this career tip. Putting yourself out there in the workplace and showcasing bits and pieces of who you are is critical to 𝙨𝙚𝙩𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 𝙖𝙥𝙖𝙧𝙩 𝙖𝙣𝙙 𝙘𝙪𝙡𝙩𝙞𝙫𝙖𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙗𝙧𝙖𝙣𝙙.
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When I first started my professional career, I thought that I had to be a "version" of who I was at work. That I needed to always keep things "professional" and that it was "inappropriate" to talk about my personal life. 𝗜 𝘄𝗮𝘀 𝘄𝗿𝗼𝗻𝗴.
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By intertwining my professional and personal brands into one, I've been able to 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘦 𝘮𝘺𝘴𝘦𝘭𝘧 𝘢𝘯𝘥 𝘴𝘩𝘰𝘸𝘤𝘢𝘴𝘦 𝘮𝘺 𝘷𝘢𝘭𝘶𝘦, 𝘣𝘶𝘪𝘭𝘥 𝘢𝘯𝘥 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘦𝘯 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴, 𝘦𝘹𝘱𝘢𝘯𝘥 𝘮𝘺 𝘯𝘦𝘵𝘸𝘰𝘳𝘬, 𝘢𝘯𝘥 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘮𝘺 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺. Here are ways you can share more of who you are at work:⠀
✔ 𝐂𝐫𝐚𝐟𝐭 𝐲𝐨𝐮𝐫 𝐛𝐢𝐨: Whether it’s an internal-facing bio that's visible to your co-workers or the “About” section on your LinkedIn, take advantage of it! Go beyond just what you do for the company and talk about things you do outside of work and what you're passionate about.⠀
✔ 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐬𝐦𝐚𝐥𝐥 𝐭𝐚𝐥𝐤: Those few minutes before a meeting begins are a great opportunity to get to know someone, ask questions, and share something about yourself.⠀
✔ 𝐓𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨 𝐨𝐧: Zoom fatigue is real, but having your video on is a great way for someone to get to know you better beyond just your voice.⠀
✔ 𝐆𝐞𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞: Even with many of us working from home, you can still show a bit of your personal style whether it's a crisp blazer, a statement jewelry piece, or your favorite shade of lipstick.⠀
✔ 𝐆𝐞𝐭 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝: Tap into the groups within your company that interest you as it will allow you to meet more likeminded people and talk about things other than work.
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Don't hold back in putting yourself out there and sharing more of who you are. 𝙍𝙚𝙢𝙚𝙢𝙗𝙚𝙧 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪𝙧 𝙨𝙚𝙘𝙧𝙚𝙩 𝙨𝙖𝙪𝙘𝙚 𝙞𝙨 𝙔-𝙊-𝙐💋
✨ 𝙽𝙴𝚆 𝚂𝙷𝙸𝙽𝙴 𝙾𝙽 𝙸𝙽𝚃𝙴𝚁𝚅𝙸𝙴𝚆 𝙵𝙴𝙰𝚃𝚄𝚁𝙴 ✨  Meet Brittney.
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@bsoliver is a Nashville-based career and lifestyle freelance writer and content strategist. Over the past 3 years, Brittney has built her platform, @lemons_2_lemonade, to help young professionals turn their career obstacles around. Her platform is known for its networking mixers, which have brought over 2,000 professionals, entrepreneurs, and creatives together to turn life’s lemons into lemonade.
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I met Brittney at her Chicago mixer back in Fall 2019 and was so impressed with her story and what she was building with Lemons 2 Lemonade. I immediately signed up for her newsletter and followed her on all of her social channels, where we've been connecting ever since! We actually just wrapped up a #L2LChat of our own, where we chatted about the changing job landscape due to the pandemic.
⠀
What inspires me about Brittney is that she balances working full-time and freelance writing for publishers like Fast Company and ESSENCE. She’s  a thought-leader, having keynoted LinkedIn's first women of color conference in 2019 and was listed as Forbe's "Nine Black Women Leaders Dedicated to Empowering Others." Not only that, Brittney has so much heart for what she does and never gives up on herself. That was apparent to me after hearing her story of going on 100 interviews in an 8-month period.
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In all sense of the word, Brittney is crushing any and all lemons she comes across. I can't wait to see how much more lemonade she makes this year. You can read our exclusive interview via the link in my bio!💋
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Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

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