• about
    • meet kelly
    • media & press
  • blog
  • events
  • resources
  • services
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter

Lipstick & Ink®

Career, Wellness & Empowerment

  • career & business
    • corporate 9-5
    • solopreneurship
    • Shine On Series
  • mind body & soul
    • mental health
    • wellness
    • beauty
  • life
    • life lately
    • life changes
    • finances
  • realtalk
    • thoughts
  • travel

Featuring Rebecca Leder: Marketing Strategist & Influencer

April 16, 2018 by Kelly Nash Leave a Comment

Rebecca Leder is first and foremost a connector. She helps people, customers, and organizations with a mission to build relationships both online and offline. By day, she is a Marketing Strategist at Salesforce. There, she develops cross-channel, automated digital marketing strategies to support the awareness and adoption of the product suite. I actually first met Rebecca at Salesforce, when our paths crossed when I joined the same organization she was in. I had the pleasure to work with her closely last year on a multi-channel strategy for one of our clients. Through our strategizing and collaborating, I got to know Rebecca better and was so inspired by her work ethic, her smarts, and most of all, her way to articulate a concept perfectly.

Not only that, I’ve been so impressed with how much she does outside of her day job! She is also a blogger, speaker, and teacher. She shares digital marketing, technology, career, and personal branding insights on her blog, TheRebeccammendations® and at events and institutions such as Salesforce World Tour, Loyola Quinlan School of Business, Goldman Sachs 10,000 Small Businesses, BlogHer, Startup Institute Chicago, University of Indiana Kelley School of Business, and DePaul University. She was also named an Austin Business Journal Women of Influence Profiles in Power Rising Star Finalist in 2012 after founding her own marketing consultancy at the age of 26!

Whew, that is quite a resume! Continue reading for my interview with Rebecca and her advice to other like-minded businesswomen out there.

Rebecca Otis Leder sits on a reddish brown leather couch looking off into the distance as she styles a navy blue long dress and heels.

KN: Rebecca, tell us your story and how you got to be where you are today in your career.

Rebecca Leder: I majored in Business and Marketing at the University of Texas at Austin’s McCombs School of Business (Hook ‘Em!). Marketing was a natural fit since I was always interested in brand slogans and jingles, and have both a creative side and a business side to the way I think. I was fortunate to have an internship that led to a full-time job at Texas.gov, the state website, after college and stay in the fun, musical, unique, and entrepreneurial Austin for about 5 years.

While working full-time in 2009, I developed the first social media strategy for the company, and simultaneously started my blog on the side, TheRebeccammendations®. As I learned how to build my website and social presence, as well as a network of local business relationships, my creative side took over! I met with an amazing business coach to determine a plan of action to monetize the network and experience I had built blogging about local businesses and my business acumen in marketing.

At age 26, I founded LocalizeAustin, a small business consultancy, helping small businesses, non-profits, and start-ups with social media, PR, and event marketing. During this time, I got to work with amazing local brands with extraordinary products and services, as well as non-profits serving important causes, with a client portfolio including Autism Speaks, Rise Austin (a week-long entrepreneurial conference), and Austin Restaurant Week, to name a few. I learned invaluable career and life lessons during this time, like how to drown out critics when leaving a full-time job to follow my intuition and help businesses in the process.

I juggled building business to find new clients while fulfilling the work of existing clients, attending frequent networking events and hosting client events, and learning how to build and promote a brand online and offline. I learned how to value my time and skillset to establish pricing for my services and how to set up payment methods to make sure the process was efficient (and that I got paid on time). I also learned how to be creative, patient, and focus on the brand when business was slow and find and hire help when business was bustling. I was honored to be named a Rising Star Finalist in Austin Business Journal’s Profiles in Power Women of Influence in 2012!

Fast-forward a couple years after starting the business. [I decided] to expand my horizons to Chicago, having lived in Texas my whole life. I have a strong gut and I followed it. I knew that to build a network in Chicago, to have a social life, and to gain reputable marketing experience, I’d take the experience from my own business with me. I sincerely thanked the community of supporters and clients who believed in it and eventually, made my way to a marketing technology industry leader – Salesforce – where I currently am beyond fortunate to work.

In my present role, I develop automated communications and marketing strategies to help our customers adopt and implement our technology after they buy from us to keep them happy and build loyalty. When I graduated college, this job likely didn’t exist, so I am thrilled to be at the forefront of digital marketing in this role!

Rebecca Otis Leder happily stands in downtown Chicago as a cab drives by.

KN: Wow, that’s quite a journey! So amazing and inspiring, Rebecca. What would you credit your success to?

RL: If you believe in something and you keep hearing “no” or face barriers, get creative and find a way around. Also, try adjusting your approach or the way you craft a message as your audience, manager, or team may not understand the value of what you’re trying to achieve. Being self-aware and staying in check to make sure where you spend your time is important to me. If it’s significantly misaligned, I seek mentorship and advice, and explore making a change.

Don’t be confined to your job description. If you have other talents, skills, or passions that can add value, work with your team to find the best way to bring them to the table. This also helps to ensure you’re using the skills that motivate you and that may come naturally to you. I’m always thinking about my next goal and how I’ll get there – in other words, I try not to be complacent and always challenge myself to try something new or apply my skills in a new way. At the same time, it’s important to know when to stop thinking too far ahead and immerse yourself in the present.

KN: I totally agree that we have to consistently challenge ourselves. I wrote about that and how to get out of the comfort zone a few weeks ago. Anyways, what would would you say has been your best career decision? Any tough decisions you’ve made along the way?

RL: While accepting a role at Salesforce has hands down been my best career decision, leaving the corporate world to start my own business in my mid-twenties is a close second because I learned the fundamentals of business to make a living, as well as how to build a brand and business from the ground up. These skills have been transferrable as I apply them to client work, being able to relate to business owners or team members and those I’m marketing to, and I value each and every client and potential client relationship because I understand the work it took to form that relationship. The path for many is to work for a large, industry leading company, then start a business. I may have switched the order, but this makes the career background I bring to my team unique and it’s part of my story – I’m proud of it!

One of my [toughest] career decisions was closing my business before I truly got to see the heights it could have reached. In fact, the day I told the owner of a company I’d partnered with on an event that I was moving, he brought me to tears as he was so excited to work together, he had a check for me in his pocket and was ready to sign. I knew the wise choice was not trying to sustain a business primarily centered around a city I’d no longer be living in, and I needed to truly immerse myself in the Chicago marketing industry and community to begin a new chapter. My decision to move to Chicago and build my marketing career portfolio has proven that when I follow my gut, it leads me to the right place. I do not regret this decision, but I often wonder what could have been.

KN: Totally. I think it’s normal to question “what if?” but you’ve really established yourself in your career. What do you think has been the biggest challenge in your career or in your life? How did you push through it?

RL: At one point in my job search, I struggled because I thought I’d have to choose between a stable job, and one that is associated with a cause or a mission that I believe in. I questioned, “Do I work for a non-profit where I believe in their mission, even though the salary may be lower than my skillset warrants, or do I work for a corporation where I may not be as passionate about the products or services, but the salary may be higher?” I realize now, I was looking at the situation the wrong way!

Now, not only do I see that all kinds of companies have the resources to make a difference in this world, I seek opportunities to spend time where I feel I can make a positive impact at work, and outside of work. For example, my current company is a leader in helping communities all over the world and we are encouraged to take several days each year to volunteer for any cause important to us. Now, I look at the big picture, and dedicate time, skillset, and resources to causes that are important to me, like education. My job and company allow and encourage me to do so, and the question of – Will I feel fulfilled in my job? – becomes – How will I make sure I’m making a difference throughout my life, knowing that my job is just one part of the puzzle?

KN: That’s such a great way to look at things! I love people that have such a positive perspective on things like that. Speaking of making a difference, can you elaborate on how you’re involved in our industry outside of Salesforce? Any tips or advice you can share there?

RL: When I was in a full-time job search several years ago, I attended the Advertising Week conference in New York. It was one of the best decisions I made because I immersed myself in the marketing industry. I learn[ed] about the latest campaigns and trends from large brands, as well as built relationships and had networking conversations about jobs. I was able to talk about this experience during interviews when I was asked what I was currently doing besides job searching – and I had an answer! Turns out, it also gave me some balance and a break from the daily job applications and I received a call back from what is now my current employer while I was in New York, so there was a bit of luck there too!

Locally, in Chicago, I have attended Social Media Club and ANA Business Marketing events. Others I’m a fan of are Content Jam, General Assembly, which hosts professional classes that I teach periodically, and free panel sessions and paid workshops on topics like Personal Branding and Digital Marketing – check it out! I also subscribe to email newsletters from leading companies in the field, including MMA SmartBrief, and FORTUNE Data Sheet.

KN: Girl, you are a power house and I love it! How do you stay motivated through all of this?

RL: When I present marketing ideas and I see the light bulb of inspiration go off in a client or team member, I get excited about innovation and business growth! There have been many mentors and professionals who have helped me along my career path and now I feel fortunate to be in a position to help others through mentorship in programs like YearUp, and teaching in university classes like a recent one at Loyola Quinlan School of Business, and workshops like Digital Marketing at General Assembly. We are lucky to live in an era where technology is at our fingertips. This allows us to connect and build relationships much more easily. I am motivated by the ability to connect on Linkedin with a new contact at a networking event on the spot with my smartphone, follow a blogger on Instagram at a community event, or stay in touch with students who reach out after a class I’ve taught through email to keep the conversation going!

KN: You have a lot going on in your professional life. How do you balance your life and work responsibilities?

RL: Balance is a lifelong effort. I try to think in week intervals instead of day intervals to give myself several days to tackle different activities. I’ll set goals for the coming week – big picture things I’m prioritizing, and week by week, they vary a little bit. Lately, each week includes: yoga or running, date night with my husband, top work priorities or deadlines, helping at least one person in some way (a mentoring phone call, a community event, or teaching, for example), connecting with my family, social time with friends and having FUN, progress on travel plans, trying something new (like attending a cookbook launch where I didn’t know many people this past weekend), and writing on my blog/a creative outlet. I think balance is about reshuffling priorities on the regular, and each day and week brings new opportunities or may warrant more focus in a particular area. Health and relationships always come first.

KN: Through all of your success, I assume you’ve had a lot of people who have inspired you over the years. Who would those people be?

RL: My grandfather was a business owner, so entrepreneurialism runs in our genes. My parents are business owners and have inspired me to be disciplined, work hard, and carve my own path and build ideas into realities. They also introduced my sisters and I to travel early on and as a result, I’ve had the curiosity and courage to visit many amazing countries throughout the world, and pick up and move to a new city and state without knowing too many people!

Rebecca Otis Leder smiles in her leather jacket.

KN: Knowing where you are today in your career, what advice do you have for other women out there?

RL: Immerse yourself in your industry. Whether that means reading industry blogs, signing up for newsletters, joining trade organizations (like Social Media Club, which has global chapters, AMA, PRSA), or attending events and conferences. Learn by doing. These events and activities help you learn about the latest trends (or flops), where the industry is headed, what kinds of roles are in demand. [It also allows you to] meet others who have a similar interest in your industry to help you add to your network. They also give you ideas and topics to discuss in interviews and showcase your expertise and dedication to the field. [I recommend subscribing] to Harvard Business Review – The Management Tip of the Day!

KN: Any parting thoughts or advice for the women reading this?

RL: Generally, people genuinely want to help others be successful. If you’re hesitant about reaching out to someone who you admire, or you want to connect with – don’t be! Research their career or background, ask for an introduction, or just simply reach out with a heartfelt message about why you think connecting is a good idea! You’re only one message away from connecting with that someone. If you’re interested in learning more about my 8-step method for building strong relationships in your career network, contact me at Rebeccammendations@gmail.com with the subject line “Networking Workshop” and I’ll let you know about upcoming workshops!

Big thanks to you, Kelly, for taking the time to share a bit about my career. What an awesome community you’ve created for open dialogue and inspiration!

Thank you, Rebecca! If you’re interested, you can connect with Rebecca at her channels below:

  • Website: The Rebeccamendations Blog
  • Instagram: @Rebeccammendations
  • LinkedIn
Kelly, Founder of Lipstick & Ink
Kelly Nash

Kelly Nash is a Chicago-based writer, speaker, career advisor, and founder of Lipstick & Ink®. In addition, she works full-time in technology as a Success Manager at Salesforce and has over 10 years of digital marketing experience. Kelly has been featured in Thrive Global, International Association of Women, General Assembly, Salesforce, SheFactor, and Six Degrees Society. She is also in the process of writing her first book.

You might also enjoy...

Featuring Brittney Oliver: Content Strategist & Freelance WriterBrittney Oliver crosses her arms in a yellow blazer.
Featuring Ashley Marie: Founder & Chief Snack Officer of B.T.R. BarAshley Marie, Founder of B.T.R. Bar
Featuring Anina Monteforte: World Traveler & Founder of The World Within UsAnina Monteforte
Featuring Courtney White: Founder & President of Culinary CareCourtney White, Founder & President of Culinary Care.
Featuring Kenzie Pittman: Body Positive Advocate & BloggerKenzie smiles amongst trees.
Featuring Tamara Edwards: Rising PR & Communications ExtraordinaireTamara Edwards looks off into the distance
Featuring Fareeha Zahid Rey: Google Businesswoman & Mentor
Featuring Megha Hamal: Founder & CEO and Personal Branding ExpertMegha Hamal sits on a bright white couch.
Featuring Elaine Rau: CEO and Founder of Ladybossblogger.comElaine Rau, Founder of LadyBossBlogger
Featuring Neha O’Rourke: Career Coach & MotivatorNeha O'Rourke smiles while holding champagne.
Featuring Candice Crane: Founder & CEO of Petal
Featuring Emily Merrell: Founder & CEO of Six Degrees Society

Filed Under: Shine On Series Tagged With: goal-getters, shine on, shine on series, women who inspire

About Kelly Nash

Kelly Nash is a Chicago-based writer, speaker, career advisor, and founder of Lipstick & Ink®. In addition, she works full-time in technology as a Success Manager at Salesforce and has over 10 years of digital marketing experience. Kelly has been featured in Thrive Global, International Association of Women, General Assembly, Salesforce, SheFactor, and Six Degrees Society. She is also in the process of writing her first book.

Previous Post 5 Lessons Learned From Going to Therapy
Next Post How We Manage Our Finances

Leave a Reply Cancel reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

HI THERE!

Kelly, Founder of Lipstick & Ink

Welcome to Lipstick & Ink®, your home for everything career, wellness and #realtalk inspired. I’m Kelly, a Chicago-based advertising tech professional, career advisor, writer, speaker, events host, and goal getter.

Whether we’re discussing career advancement, the job search or keeping our mental health in check, I encourage you to own your power and make your mark - one lipstick stain at a time.

Follow L&I

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

STAY IN TOUCH

Join the L&I e-mail list and get exclusive access to announcements, resources & special offers before anyone else!

currently trending

  • Kelly & Adam stand in front of the Judson Heath Colonial Inn. Saugatuck, Michigan: A Blissful Weekend Getaway
  • Kelly sits by the fire and sips Tiesta Tea to feel better ASAP. 7 Ways to Feel Better ASAP When You’re Sick
  • Kelly sits by the fire and Christmas tree. 7 Reasons Why Christmas is My Favorite Holiday
  • How to Master Self-Promotion at Work (Without Rubbing People the Wrong Way)
  • Ladies dressed up for the roaring 20s party A Roaring Goodbye to Our 20s

Tags

beauty routine blogging burnout business career career advancement corporate job events feel better finances giving back goal-getters goals goal setting impact job interview job search life life changes life lately meet kelly mental health negotiating networking partnerships personal brand personal branding personal thoughts promotion realtalk reflections resources resume resume tips shine on shine on series sick side hustle solopreneurship travel volunteering wellness women who inspire work life balance workplace

LISTEN IN

The Sixth Degree Podcast

The SheFactor Podcast

SheFactor Podcast

lipstickandink

Kelly💋 Career Advisor & Writer
I don’t know about you, but I have some 𝘴𝘱 I don’t know about you, but I have some 𝘴𝘱𝘳𝘪𝘯𝘨 in my step this month. The last few months were a different story. It was like 𝚊 𝚜𝚎𝚛𝚒𝚎𝚜 𝚘𝚏 𝚠𝚊𝚟𝚎𝚜 𝚌𝚛𝚊𝚜𝚑𝚎𝚍 𝚘𝚟𝚎𝚛 𝚖𝚎, day after day. Between the dreary Chi weather, starting a new role at work, watching mass shootings and anti-Asian hate in horror, all while in my condo with nowhere to go but the grocery store, it was feeling bleak. 𝙸 𝚠𝚘𝚗𝚍𝚎𝚛𝚎𝚍 𝚠𝚑𝚎𝚗 𝚝𝚑𝚎 𝚝𝚒𝚍𝚎 𝚠𝚊𝚜 𝚐𝚘𝚒𝚗𝚐 𝚝𝚘 𝚝𝚞𝚛𝚗.
⠀
In the last week or so, 𝚝𝚑𝚎 𝚝𝚒𝚍𝚎 𝚏𝚒𝚗𝚊𝚕𝚕𝚢 𝚝𝚞𝚛𝚗𝚎𝚍. With warmer & lighter days, vaccine rollouts, & vacations around the corner, things are looking up. 𝙸 𝚏𝚎𝚎𝚕 𝚖𝚢 𝚘𝚕𝚍 𝚜𝚎𝚕𝚏 𝚋𝚛𝚒𝚖𝚖𝚒𝚗𝚐 𝚝𝚘 𝚝𝚑𝚎 𝚜𝚞𝚛𝚏𝚊𝚌𝚎, 𝚛𝚎𝚊𝚍𝚢 𝚝𝚘 𝚝𝚊𝚔𝚎 𝚘𝚗 𝚝𝚑𝚎 𝚠𝚊𝚟𝚎𝚜:⠀
♡ 𝗜’𝗺 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗴𝗮𝗶𝗻 - My mojo is BACK & I’m feeling so good about how my book is turning out.⠀
♡ 𝗜’𝗺 𝗽𝘂𝗿𝘀𝘂𝗶𝗻𝗴 𝗮 𝗷𝗼𝗯 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 (𝗮𝗴𝗮𝗶𝗻) - Being in a new role for a few months, I’ve realized it’s not a good fit long-term. I was fortunate to discover a role opening that’s better suited for me that I'm now interviewing for.⠀
♡ 𝗜’𝗺 𝘀𝗲𝗲𝗶𝗻𝗴 𝗹𝗼𝘃𝗲𝗱 𝗼𝗻𝗲𝘀 𝗶𝗻 𝗽𝗲𝗿𝘀𝗼𝗻 𝗮𝗴𝗮𝗶𝗻 - @ajayvedo and I were so cautious this last year and rarely saw family & friends. I didn’t realize how much I missed that quality time until I hugged my parents sans masks. I can't wait to spend time with people again, especially my sister @knash27, who I haven’t seen in almost a year 1/2.⠀
♡ 𝗜’𝗺 𝘁𝗿𝗮𝘃𝗲𝗹𝗶𝗻𝗴 𝗮𝗴𝗮𝗶𝗻 - Adam & I will be vaccinated this month and have 2 trips planned, both involving the beach! I can’t wait to feel the sand between my toes and sun on my skin. Being in nature is my mental cure and I already know changing my scenery & being outside more will be good for my soul.
⠀
One day, 𝘪𝘵 𝘫𝘶𝘴𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘴.  Even in the most hopeless of days, with time, things turn around. 𝚃𝚑𝚎 𝚝𝚒𝚍𝚎 𝚝𝚞𝚛𝚗𝚜. 𝚈𝚘𝚞 𝚗𝚘 𝚕𝚘𝚗𝚐𝚎𝚛 𝚏𝚎𝚎𝚕 𝚋𝚊𝚝𝚝𝚎𝚛𝚎𝚍 𝚋𝚢 𝚝𝚑𝚎 𝚌𝚛𝚊𝚜𝚑𝚒𝚗𝚐 𝚠𝚊𝚟𝚎𝚜. 𝚂𝚘𝚘𝚗 𝚎𝚗𝚘𝚞𝚐𝚑, 𝚢𝚘𝚞’𝚛𝚎 𝚛𝚒𝚍𝚒𝚗𝚐 𝚝𝚑𝚎 𝚠𝚊𝚟𝚎𝚜, 𝚛𝚎𝚊𝚍𝚢 𝚝𝚘 𝚝𝚊𝚔𝚎 𝚕𝚒𝚏𝚎 𝚘𝚗 𝚊𝚐𝚊𝚒𝚗💋
During the first job of my career, I convinced mys During the first job of my career, I convinced myself that because I was at the bottom of the ladder, 𝒎𝒚 𝒗𝒐𝒊𝒄𝒆 𝒅𝒊𝒅𝒏’𝒕 𝒄𝒂𝒓𝒓𝒚 𝒘𝒆𝒊𝒈𝒉𝒕. . Because of that, I remained timid at work, kept my head down and did what was expected of me. When I started my job at Salesforce nearly 7 years ago, I recognized that I was a small fish in a very large pond. Because of that, I accepted that I’d 𝑰’𝒅 𝒏𝒆𝒗𝒆𝒓 𝒓𝒆𝒂𝒍𝒍𝒚 𝒃𝒆 𝒂𝒃𝒍𝒆 𝒕𝒐 𝒔𝒕𝒂𝒏𝒅 𝒐𝒖𝒕.
⠀
Here's the thing though: I was wrong in both scenarios. If there’s anything I’ve learned, it's that despite your job title, despite your years of experience and despite how big your company is, you can build and exude influence. You can make an impact on your team, your organization, and your company. Swipe to find out how and save this post as a reminder that 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙢𝙤𝙧𝙚 𝙥𝙤𝙬𝙚𝙧 𝙩𝙝𝙖𝙣 𝙮𝙤𝙪 𝙧𝙚𝙖𝙡𝙞𝙯𝙚💋
Whether you’re new around here or not, on this # Whether you’re new around here or not, on this #workingwomanwednesday (is that a thing?), I wanted to introduce myself & share a bit about me & the mission behind L&I!
⠀
◉ I'm Kelly, 𝗮𝗻 𝗜𝗹𝗹𝗶𝗻𝗼𝗶𝘀𝗮𝗻 𝘁𝗼 𝗺𝘆 𝗰𝗼𝗿𝗲. I grew up in the north Chicago burbs, went to college at U of I (𝘐-𝘓-𝘓!), and have lived in #Chicity the last 9 years
⠀
◉ I started my career in advertising but transitioned to tech 7 years ago when I landed a job at 𝙎𝙖𝙡𝙚𝙨𝙛𝙤𝙧𝙘𝙚, where I currently work today in Customer Success
⠀
◉ After years of happily & successfully building my career, 𝘐 𝘳𝘦𝘢𝘭𝘪𝘻𝘦𝘥 𝘪𝘯 2018 𝘵𝘩𝘢𝘵 𝘐 𝘴𝘵𝘪𝘭𝘭 𝘧𝘦𝘭𝘵 𝘢 𝘴𝘦𝘯𝘴𝘦 𝘰𝘧 𝘶𝘯𝘧𝘶𝘭𝘧𝘪𝘭𝘭𝘮𝘦𝘯𝘵 - 𝘭𝘪𝘬𝘦 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘸𝘢𝘴 𝘮𝘪𝘴𝘴𝘪𝘯𝘨. I had an awakening that I wasn't being true to who I was. I had always considered myself a writer, but as I entered adulthood, I suppressed that part of me due to fear & self-doubt. By doing that, 𝙄 𝙬𝙖𝙡𝙠𝙚𝙙 𝙖𝙬𝙖𝙮 𝙛𝙧𝙤𝙢 𝙖 𝙗𝙞𝙜 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙢𝙮𝙨𝙚𝙡𝙛. It was then that I decided to start L&I, not only to resurrect my writing, but to make an impact (𝙸'𝚖 𝚌𝚞𝚛𝚛𝚎𝚗𝚝𝚕𝚢 𝚠𝚛𝚒𝚝𝚒𝚗𝚐 𝚊 𝚋𝚘𝚘𝚔 𝚊𝚋𝚘𝚞𝚝 𝚝𝚑𝚒𝚜 𝚙𝚊𝚝𝚑 𝚝𝚘 𝚎𝚖𝚋𝚛𝚊𝚌𝚒𝚗𝚐 𝚖𝚢 𝚊𝚞𝚝𝚑𝚎𝚗𝚝𝚒𝚌𝚒𝚝𝚢!)
⠀
◉ I started L&I with a mission to help women 𝗼𝘄𝗻 𝘁𝗵𝗲𝗶𝗿 𝗽𝗼𝘄𝗲𝗿 & 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸 so they can advance & drive impact in the workplace and beyond. With everything I do, 𝗺𝘆 𝗴𝗼𝗮𝗹 𝗶𝘀 𝘁𝗼 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 𝘄𝗼𝗺𝗲𝗻 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲𝗶𝗿 𝗯𝗲𝘀𝘁 𝗮𝗱𝘃𝗼𝗰𝗮𝘁𝗲𝘀, 𝗮𝗹𝗹 𝘄𝗵𝗶𝗹𝗲 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝘁𝗼 𝘄𝗵𝗼 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲
⠀
◉ L&I consists of the blog where I write career, wellness, & #realtalk content, a monthly newsletter, virtual and in-person events, as well as career services, which consists of resume & cover letter reviews/rewrites, LinkedIn reviews, & career chats
⠀
My hope is you think of L&I any time you're looking for career advice, direction, or motivation because I am here in your corner, cheering you on. 𝗧𝗵𝗶𝗻𝗸 𝗼𝗳 𝗺𝗲 𝗮𝘀 𝘆𝗼𝘂𝗿 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗵𝘆𝗽𝗲 𝘄𝗼𝗺𝗮𝗻 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿💋
If you’re looking to land a promotion, obtain a If you’re looking to land a promotion, obtain a new job, or get noticed by leadership, then 𝘆𝗼𝘂 𝗺𝘂𝘀𝘁 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝘆𝗼𝘂 𝗿𝗲𝗰𝗲𝗶𝘃𝗲 𝗮𝘁 𝘄𝗼𝗿𝗸! Keeping a record of this information is critical to growing your career.
⠀
𝙄𝙛 𝙮𝙤𝙪'𝙧𝙚 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙛𝙤𝙧 𝙖 𝙬𝙖𝙮 𝙩𝙤 𝙠𝙚𝙚𝙥 𝙩𝙧𝙖𝙘𝙠 𝙤𝙛 𝙮𝙤𝙪𝙧 𝙬𝙤𝙧𝙠 𝙬𝙞𝙣𝙨, 𝙮𝙤𝙪'𝙧𝙚 𝙞𝙣 𝙡𝙪𝙘𝙠! I have a free template you can download on thelipstickandink.com, found via the link in my bio under 𝚁𝚎𝚜𝚘𝚞𝚛𝚌𝚎𝚜. This worksheet is ideal for professionals who work with clients and on specific projects. However, the template can easily be modified to adapt to the work that you do.
⠀
I recommend updating this worksheet on a consistent basis and doing so immediately when you acknowledge your accomplishments or receive positive feedback.
⠀
Have a great weekend!💋
𝙇𝙖𝙙𝙞𝙚𝙨, 𝙡𝙞𝙨𝙩𝙚𝙣 𝙇𝙖𝙙𝙞𝙚𝙨, 𝙡𝙞𝙨𝙩𝙚𝙣 𝙪𝙥. Today is #EqualPayDay, marking the day into the year the average woman must work to be paid what the average white man was paid the previous year. Aka - it takes us 𝟏𝟓 𝐦𝐨𝐧𝐭𝐡𝐬.
⠀
The gender pay gap now stands at 18% globally, meaning women earn an average of 82% of what men earn. For women of color and women with children, the difference is even greater. At this rate, 𝗶𝘁’𝘀 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝘁𝗮𝗸𝗲 𝟮𝟱𝟬+ 𝘆𝗲𝗮𝗿𝘀 𝘁𝗼 𝗰𝗹𝗼𝘀𝗲 𝘁𝗵𝗲 𝘄𝗮𝗴𝗲 𝗴𝗮𝗽, according to the World Economic Forum’s Global Gender Gap Report. 𝑰𝒏𝒇𝒖𝒓𝒊𝒂𝒕𝒊𝒏𝒈. 𝑼𝒏𝒂𝒄𝒄𝒆𝒑𝒕𝒂𝒃𝒍𝒆. 𝑴𝒂𝒅𝒏𝒆𝒔𝒔.
⠀
So what can we individually do to ensure equal pay? ⠀
$ 𝗙𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝗳𝗮𝗶𝗿 𝗽𝗮𝘆 𝗲𝗮𝗿𝗹𝘆 𝗼𝗻: The pay gap typically gets wider as women get older. Part of that is due to what is called “motherhood penalty” that proves being a mother leads to discrimination in the workplace. (The pandemic has amplified this as women have left the workforce 4x higher than men.) ⠀
$𝗕𝗲 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝗲𝘀𝘁 𝗮𝗱𝘃𝗼𝗰𝗮𝘁𝗲: Realize you hold the power in your career trajectory. Don’t put off asking for a promotion and raise, especially when you’ve taken on additional responsibilities or it’s been awhile since you last received one. Plant the seed early on and discuss your aspirations with your manager. ⠀
$𝗗𝗼 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Find your market value based on your role, location, and years of experience by researching on sites like Glassdoor.com. If you’re feeling bold, ask your coworkers if they’re willing to share their pay so you can check for parity. ⠀
$𝗖𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗲 & 𝘂𝘀𝗲 𝘆𝗼𝘂𝗿 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻 𝘀𝗸𝗶𝗹𝗹𝘀: Always negotiate your pay. As I always say, it never hurts to ask!! Bring facts to the table & quantify your work to showcase your value and make your case.
⠀
Remember to always know your worth & speak up for yourself💋
When I first started my career, I remember being t When I first started my career, I remember being told to '𝘬𝘦𝘦𝘱 𝘵𝘩𝘪𝘯𝘨𝘴 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭,' make my social media profiles private, and leave my emotions at the office front door. I listened and abided by that for a number of years, 𝗺𝗮𝘀𝗸𝗶𝗻𝗴 𝗸𝗲𝘆 𝗽𝗮𝗿𝘁𝘀 𝗼𝗳 𝗺𝘆𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝗽𝘂𝘁𝘁𝗶𝗻𝗴 𝗼𝗻 𝗮 𝗳𝗮𝗰𝗮𝗱𝗲 𝗼𝗳 𝘄𝗵𝗼 𝗜 𝘁𝗿𝘂𝗹𝘆 𝘄𝗮𝘀.
⠀
After a few years, I said enough was enough. I didn't like that I wasn't being authentic to who I really was. The person I was at work didn't need to be any different from who I was outside of the office. Little by little, I began taking "risks:"⠀
✔ giving my resume and LinkedIn some personality⠀
✔ starting L&I and sharing about it in career settings⠀
✔ speaking my truth and not being afraid to speak up⠀
✔ not sitting in silence at the beginning of calls and asking attendees questions⠀
✔ showing my emotions and sharing how I'm feeling
⠀
And little by little, I learned that 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝗮𝘀 𝗺𝗲 𝗮𝗻𝗱 𝗼𝘄𝗻𝗶𝗻𝗴 𝘄𝗵𝗼 𝗜 𝘄𝗮𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲𝗰𝗮𝗺𝗲 𝗺𝘆 𝗽𝗼𝘄𝗲𝗿. Simply being myself and putting it out there ultimately led to new connections, deeper relationships, increased visibility, and more leadership opportunities - all of which are crucial to growing in your career.
⠀
𝙎𝙖𝙫𝙚 𝙩𝙝𝙞𝙨 𝙥𝙤𝙨𝙩 𝙖𝙨 𝙖 𝙧𝙚𝙢𝙞𝙣𝙙𝙚𝙧 𝙩𝙤 𝙖𝙡𝙬𝙖𝙮𝙨 𝙨𝙝𝙤𝙬 𝙪𝙥 𝙖𝙨 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 - 𝙖𝙣𝙙 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 - 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙘𝙖𝙧𝙚𝙚𝙧. You'll be surprised as to what happens when you do💋
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

COPYRIGHT © 2021. Emma Theme by Lovely Confetti · DMCA.com Protection Status

Lipstick & Ink uses cookies to improve your overall reading experience. We'll assume you're okay with this, but you can opt-out if you wish.Accept Reject Read More
Disclosure & Privacy Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT