Have you ever given your personal brand much thought? It’s critical to know what your personal brand encompasses, what it means to others and how you can own it, especially in the workplace.
Get to the heart of who you are and what your personal brand is with this FREE valuable worksheet to help guide you. This guide includes a SWOT analysis, how to practice your pitch and ways to build and grow your personal brand online.
Kelly Nash is a Chicago-based writer, speaker, career advisor, and founder of Lipstick & Ink®. In addition, she works full-time in technology as a Success Manager at Salesforce and has over 10 years of digital marketing experience. Kelly has been featured in Thrive Global, International Association of Women, General Assembly, Salesforce, SheFactor, and Six Degrees Society. She is also in the process of writing her first book.
![Isn’t it mindboggling to think about the fact that we weren't wearing masks at the beginning of 2020? Fast forward to today and masks are now a part of our reality...𝘉𝘶𝘵 𝘩𝘢𝘷𝘦𝘯'𝘵 𝘵𝘩𝘦𝘺 𝘢𝘭𝘸𝘢𝘺𝘴 𝘣𝘦𝘦𝘯?
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I'm not talking about the physical masks we've been wearing. I'm talking about the 𝙞𝙣𝙫𝙞𝙨𝙞𝙗𝙡𝙚 𝙢𝙖𝙨𝙠 that prevents us from being our 𝘁𝗿𝘂𝗲 𝘀𝗲𝗹𝘃𝗲𝘀.
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As I entered college and my 20s, I consciously put on that invisible mask. It embedded into my skin after years of trying to please and appeal to those around me, as well as suppressing core parts of who I was:⠀
⇨ 𝐏𝐡𝐨𝐭𝐨 𝟐: 𝘍𝘳𝘦𝘴𝘩𝘮𝘢𝘯 𝘺𝘦𝘢𝘳 𝘰𝘧 𝘤𝘰𝘭𝘭𝘦𝘨𝘦. I was devastated when I wasn't accepted into the sorority I wanted. I also became a target of bullying on JuicyCampus.com about my weight (anyone remember that?!). I was insecure about the way I looked and compared myself to friends, thinking I wasn't good enough.⠀
⇨ 𝐏𝐡𝐨𝐭𝐨 𝟑: 𝘑𝘶𝘯𝘪𝘰𝘳 𝘺𝘦𝘢𝘳 𝘰𝘧 𝘤𝘰𝘭𝘭𝘦𝘨𝘦. I despised binge drinking and the way it made me feel. I preferred staying in and having quality conversations with my friends or taking time alone to write. Friends rolled their eyes at me, saying I was "too serious." I was apparently more fun when I drank. Drinking felt like my only option to hang out with my friends. FOMO was real when I didn't. I blacked out every time I went out to escape my demons.⠀
⇨ 𝐏𝐡𝐨𝐭𝐨 𝟒: 𝘚𝘦𝘯𝘪𝘰𝘳 𝘺𝘦𝘢𝘳 𝘰𝘧 𝘤𝘰𝘭𝘭𝘦𝘨𝘦. I fell back into bad habits & began dating my high school bf, finding out he too had repeated his bad habits of cheating on me. Simultaneously, I lost my confidence and started to doubt myself. After months of being poked fun at about my writing and comparing my writing to those in my creative writing class, I made the decision to put writing behind me. It had no place for me in the real world.
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It wasn't until the day I decided to start Lipstick & Ink that I came 𝗳𝗮𝗰𝗲 𝘁𝗼 𝗳𝗮𝗰𝗲 with the woman in the mirror wearing the mask.
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