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Making Your Mark: Infusing Your Personal Brand into Your Professional Life – May 2, 2019

April 7, 2019 by Kelly Nash Leave a Comment

“Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you becomes your trademark.” ~Jay Danzie

The panelists pose for a picture at EvolveHer.

In today’s world of digital, it’s become key to create your own personal brand, especially one that will help you stand out when it comes your career. Lipstick & Ink’s® Making Your Mark: Infusing Your Personal Brand into Your Professional Life, brought to you by EvolveHer, encouraged over 30 attendees to start thinking about how to build and showcase their personal brands and exemplify it in their professional lives. 

The highly engaging and collaborative event included networking, a powerful panel discussion and group exercise to help guide the women and men on what it means to have a personal brand and how to showcase it in the workplace.

Attendees mingling at the event.

The event, sponsored by Tiesta Tea and SOCIAL Sparkling Wine, as well as Athleta and Two Flower Girls, kicked off with delicious light bites and beverages, fun photo opportunities and a warm and inviting venue at EvolveHer.

SOCIAL Sparkling Wine

Tiesta Tea sits in an ice bucket.

Two Flower Girls beautiful flower arrangement.

Veggie board and SOCIAL Sparkling Wine sit on the bar.

Kelly Nash, Founder of Lipstick & Ink®, hosted the panel discussion and gathered differing perspectives on personal branding from Megha Hamal, Founder & CEO of Megha Hamal PR and Branding, LLC, Krystin McDermott, Assistant Director of Talent Acquisition at CapGemini and Neha O’Rourke, Founder and Career Coach of Somewhere in Between Coaching, LLC.

The panel begins!

Understanding the “Personal Brand”

Megha, a notable personal branding expert and writer with articles published in CEO World Magazine, Chicago Tribune and Wall Street Journal, kicked off the panel with an explanation of what a personal brand is. She explained that in today’s day and age, we are all walking brands. “Our personal brand includes our strengths, passions and values. Our brand encompasses what people say about us when we’re not in the room. Knowing your personal brand is a critical component in career development and growth,” she said. Neha added that knowing your personal brand is understanding the core of who you are and what makes you, you.

Building Your Personal Brand

So how do you do go about creating and owning your personal brand? Megha recommends starting with having a bio, as it highlights your story in a snapshot. Having a bio should also be a no-brainer to have on your social profiles and personal website. “It’s important to tell your story because the personal elements is what makes you so interesting,” she said. Megha even encouraged attendees to send their bio with their resume and cover letter when job applying.

Krystin built upon that and said consistency with your brand is key. Utilize the same profile picture and similar colors across social profiles and your personal website.  “And show your personality!” she remarked. Krystin enlightened attendees with information like how recruiters enjoy seeing the personal elements of a potential candidate. “It’s important for recruiters to find something to connect on instantly,” she said.

Kelly handed out exercise worksheets for attendees to fill out during the event, which included a SWOT analysis and a place to write down their 30 second pitch. This got attendees thinking what their strengths and opportunities are, while also taking into consideration their weaknesses and threats. These are just a few examples of exercises that individuals can do to get to the heart of who they are and what their personal brand encompasses. 

Grab your own personal branding worksheet

Attendees take a moment to work on the exercise.

And once you do have your personal brand solidified, Megha empowered attendees to promote themselves, especially in the workplace. “Talk about your personal brand and who you are,” she said. “We as women don’t talk about ourselves enough and that can ultimately hurt us in the long run.” (Could not agree more!) She recommended voicing your opinion when appropriate and really showing what makes you unique.

Krystin agreed and said how important it is to play up your strengths. “You need to have your differentiators and you need to show the differences you’ve made at companies in your previous roles. You should be networking on a consistent basis and explaining your story and how you can make a difference in an organization,” she said.

Kelly stands with one of the attendees, Alyx.

Kelly poses with Tamara, an event attendee.

Kelly poses with attendees.

Discovering Your Why

A lot of what your personal brand includes is discovering and knowing your why. “It’s about understanding why you say yes to something or why you enjoy something,” Neha remarked. Kelly and the panelists agreed that discovering your why and your passions is something that can and should happen both in and outside of the workplace.

Krystin inspired attendees to find passions at work and to be open about them to their manager and co-workers. “You never know when a door can open,” she said.  Neha agreed and stated that you should be managing up to your manager and letting them know of your goals and passions and how you can rise up in the company. If you don’t like or trust your manager, find a mentor who can cheer you on. “Most people want you to tell your story. They want to invest in you more than you think,” Neha said.

Many females in particular are turning to what we call, ‘side hustles.’ This topic was brought up at length during the panel. Kelly and the panelists were in agreement that it’s okay to share that side hustle at work and to talk about it. “Find a way to infuse it,” Krystin encouraged. “It will help you connect with people and you never know where that can lead.”

Neha agreed and said, “You should feel fulfilled in your career, especially because of how much time we spend working in our lifetimes. Bring your side hustle into work. Share it with everyone around you. Otherwise, you’ll never know who may need your services or who may be able to connect you with someone.”

Kelly shared her experience of working at Salesforce, while having her side hustle in Lipstick & Ink®. “My manager and most of my co-workers know about Lipstick & Ink® and think it’s cool. There’s nothing to hide and I’m glad that I can take the learnings from my side hustle and infuse them into my day job,” she said.

Megha Hamal gives her perspective on personal branding.

Staying Credible & Being True to Who You Are

A big part of your personal brand is being and staying credible. Megha pressed that this is a critical component of your personal brand. She urged attendees to not lose their credibility as it takes years and years to build a personal brand. “If you say you’re going to do something, do it. Don’t say one thing at work and do something totally different in your personal life. Stay authentic and true to who you are.”

When it’s all said and done, your personal brand is about being true to who you are. Neha explained that when you know who you are and what your personal brand is, you’re able to own it and defend yourself when needed. “Be clear in who you are and don’t ever sacrifice it or let someone take that from you. Be proud of who you are” she concluded.

See additional pictures!

Thank You to Our Sponsors

Kelly, Founder of Lipstick & Ink
Kelly Nash

Kelly Nash is a Chicago-based writer, speaker, career advisor, and founder of Lipstick & Ink®. In addition, she works full-time in technology as a Success Manager at Salesforce and has over 10 years of digital marketing experience. Kelly has been featured in Thrive Global, International Association of Women, General Assembly, Salesforce, SheFactor, and Six Degrees Society. She is also in the process of writing her first book.

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Filed Under: events Tagged With: events, personal branding, women who inspire

About Kelly Nash

Kelly Nash is a Chicago-based writer, speaker, career advisor, and founder of Lipstick & Ink®. In addition, she works full-time in technology as a Success Manager at Salesforce and has over 10 years of digital marketing experience. Kelly has been featured in Thrive Global, International Association of Women, General Assembly, Salesforce, SheFactor, and Six Degrees Society. She is also in the process of writing her first book.

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lipstickandink

Kelly💋 Career Advisor & Writer
[𝙽𝙴𝚆 𝙱𝙻𝙾𝙶 𝙿𝙾𝚂𝚃] 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥. While certainly an overused term, it’s definitely not overrated. Personal branding is more important than ever as it helps you to 𝙗𝙪𝙞𝙡𝙙 𝙖 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙠𝙣𝙤𝙬𝙣 𝙛𝙤𝙧, 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩𝙞𝙖𝙩𝙚 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 𝙛𝙧𝙤𝙢 𝙤𝙩𝙝𝙚𝙧𝙨, 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙮𝙤𝙪𝙧 𝙫𝙖𝙡𝙪𝙚 𝙖𝙣𝙙 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚, 𝙖𝙣𝙙 𝙪𝙡𝙩𝙞𝙢𝙖𝙩𝙚𝙡𝙮, 𝙖𝙙𝙫𝙖𝙣𝙘𝙚 𝙮𝙤𝙪𝙧 𝙘𝙖𝙧𝙚𝙚𝙧. Regardless if you work in the corporate world or consider yourself an entrepreneur (or both!), knowing and cultivating your personal brand is essential.
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Because here’s the thing – you already have a personal brand, whether you realize it or not. 𝗬𝗢𝗨 𝗮𝗿𝗲 𝗮 𝗯𝗿𝗮𝗻𝗱. However, understanding the power of your brand can be difficult and requires self-awareness, intention, and action.
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If you’re unsure or curious about how to get started with building and boosting your brand, I've developed a 5 step formula to do just that! You can read more about these 5 steps and your best path forward in L&I's newest blog post, found via the link in my bio!💋
3 years ago today, I pressed “Publish” on Lips 3 years ago today, I pressed “Publish” on Lipstick & Ink. Even though it was only a blog at the time, I was terrified to put myself out there. I worried about what people would think about me, wondered if my site was good enough, and questioned if what I was writing would even resonate or help others.
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At the same time, it was exhilarating and freeing. I was finally writing again, something that had been a passion of mine since I was a kid. I was in my purpose, sharing my knowledge of how I had grown my career and guiding women on how they could do the same. And most of all, I was pushing myself out of my comfort zone, facing fears I had avoided for years.
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Since February 22, 2018, I have grown more than I thought possible. From my blog to expanding to events to speaking to advising clients to writing my first book, I continue to find ways to grow L&I and make an impact. And I can feel in my bones this is only the beginning.

Through these last 3 years, if I could share one piece of advice as to what I’ve learned , it’s this: OWN YOUR POWER. Own the power of yours that’s generated from within, not outside of yourself. Your authentic power. Don’t give your power away. Don’t allow the thoughts of others to get in your way. Don’t compare yourself to others and wonder how you will measure up. Don’t hold back on what you want to do because you are concerned about how others are going to feel about it.
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There is always a choice to make in terms of whether you decide to own your power or give it away. And these days, I choose my power. I choose me. My hope is that you too honor who you are and choose yourself. Because when you choose yourself, you set yourself free💋
We live in a world of 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 We live in a world of 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 𝘨𝘳𝘢𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 - and let's be honest, we have gotten reaaal accustomed to it. So much so, that we may be easily disappointed when something doesn't immediately go our way - including when it comes to our careers. Whether it's seeking a promotion or landing a job at your dream company, we need to remember that it may take longer than we like or anticipate.
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Most of the time, 𝒕𝒉𝒆 𝒄𝒉𝒂𝒏𝒈𝒆𝒔 𝒐𝒓 𝒓𝒆𝒘𝒂𝒓𝒅𝒔 𝒘𝒆 𝒘𝒂𝒏𝒕 𝒊𝒏 𝒐𝒖𝒓 𝒄𝒂𝒓𝒆𝒆𝒓 𝒅𝒐𝒏'𝒕 𝒉𝒂𝒑𝒑𝒆𝒏 𝒊𝒏𝒔𝒕𝒂𝒏𝒕𝒂𝒏𝒆𝒐𝒖𝒔𝒍𝒚. This is why it's critical to ᴘʟᴀɴᴛ ᴛʜᴇ ꜱᴇᴇᴅ early on to begin preparing to reach your next career goal. For example:⠀
🌱 𝗦𝗲𝗲𝗸𝗶𝗻𝗴 𝗮 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻: Start making an effort to connect with your manager periodically to discuss your career growth. Voice that you are aiming for a promotion. Show to him/her that you take your professional development seriously by discussing your goals and ways you can start taking on additional responsibilities. Try and start taking on the work of the role above yours. Keep a track record of your accomplishments and feedback (L&I has a free template FYI under Resources in my bio!).⠀
🌱 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗮 𝗝𝗼𝗯 𝗮𝘁 𝗬𝗼𝘂𝗿 𝗗𝗿𝗲𝗮𝗺 𝗖𝗼𝗺𝗽𝗮𝗻𝘆: Research the company and learn about their mission, corporate values, and their offerings. Take their available certifications if available to put on your resume. Reach out and build relationships over time with people that currently work there to understand the culture and to let them know you are interested in working for their company. Get your resume, cover letter and LinkedIn profile professionally reviewed. Tailor your resume and yes, even your cover letter for the job you ultimately apply for.
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Both of these scenarios 𝙩𝙖𝙠𝙚 𝙩𝙞𝙢𝙚. But don't let that discourage you. What's something you're looking to accomplish in your career in the next 6 months? Don't delay - it's never too early to start preparing. Plant the seed now and watch yourself grow these next few months. Soon enough, after some hard work and patience, those 𝐛𝐥𝐨𝐨𝐦𝐢𝐧𝐠 𝐫𝐞𝐰𝐚𝐫𝐝𝐬 will come🌷💋
[𝗡𝗘𝗪 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘: 𝗖𝗮𝗿𝗲𝗲𝗿 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗖𝗵𝗲𝗰𝗸-𝗜𝗻 𝗪𝗼𝗿𝗸𝘀𝗵𝗲𝗲𝘁] Let's chat career conversations with your manager 🤓
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How often are you having regular check-ins with your manager about your career development? At minimum, you should be meeting quarterly to review your performance and talk about your career progress. Don't wait until your annual performance review to do so! ❌ 𝙏𝙖𝙠𝙚 𝙮𝙤𝙪𝙧 𝙘𝙖𝙧𝙚𝙚𝙧 𝙞𝙣𝙩𝙤 𝙮𝙤𝙪𝙧 𝙤𝙬𝙣 𝙝𝙖𝙣𝙙𝙨 and put time on the calendar to meet periodically throughout the year 🗓
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Having these types of check-ins are essential to your professional success and it's important to go into them prepared with your own talking points. Enter the 𝘊𝘢𝘳𝘦𝘦𝘳 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘊𝘩𝘦𝘤𝘬-𝘐𝘯 worksheet ✔️This worksheet will help you to:⠀
➢ 𝐒𝐡𝐨𝐰 your manager that you take your career seriously and are willing to put your best foot forward⠀
➢ 𝐑𝐞𝐟𝐥𝐞𝐜𝐭 on your goals and actions you're taking to get you to the next step in your career⠀
➢ 𝐂𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐞 a productive conversation with your manager to discuss your wins, challenges, and what you want to work on in the months ahead⠀
➢ 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 awareness to your work and a better opportunity to negotiate a promotion/raise/added benefits
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Interested? 😏 Download the FREE worksheet via the link in my bio under 𝚁𝚎𝚜𝚘𝚞𝚛𝚌𝚎𝚜 💋
I stand firmly by this career tip. Putting yoursel I stand firmly by this career tip. Putting yourself out there in the workplace and showcasing bits and pieces of who you are is critical to 𝙨𝙚𝙩𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 𝙖𝙥𝙖𝙧𝙩 𝙖𝙣𝙙 𝙘𝙪𝙡𝙩𝙞𝙫𝙖𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙗𝙧𝙖𝙣𝙙.
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When I first started my professional career, I thought that I had to be a "version" of who I was at work. That I needed to always keep things "professional" and that it was "inappropriate" to talk about my personal life. 𝗜 𝘄𝗮𝘀 𝘄𝗿𝗼𝗻𝗴.
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By intertwining my professional and personal brands into one, I've been able to 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘦 𝘮𝘺𝘴𝘦𝘭𝘧 𝘢𝘯𝘥 𝘴𝘩𝘰𝘸𝘤𝘢𝘴𝘦 𝘮𝘺 𝘷𝘢𝘭𝘶𝘦, 𝘣𝘶𝘪𝘭𝘥 𝘢𝘯𝘥 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘦𝘯 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴, 𝘦𝘹𝘱𝘢𝘯𝘥 𝘮𝘺 𝘯𝘦𝘵𝘸𝘰𝘳𝘬, 𝘢𝘯𝘥 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘮𝘺 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺. Here are ways you can share more of who you are at work:⠀
✔ 𝐂𝐫𝐚𝐟𝐭 𝐲𝐨𝐮𝐫 𝐛𝐢𝐨: Whether it’s an internal-facing bio that's visible to your co-workers or the “About” section on your LinkedIn, take advantage of it! Go beyond just what you do for the company and talk about things you do outside of work and what you're passionate about.⠀
✔ 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐬𝐦𝐚𝐥𝐥 𝐭𝐚𝐥𝐤: Those few minutes before a meeting begins are a great opportunity to get to know someone, ask questions, and share something about yourself.⠀
✔ 𝐓𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨 𝐨𝐧: Zoom fatigue is real, but having your video on is a great way for someone to get to know you better beyond just your voice.⠀
✔ 𝐆𝐞𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞: Even with many of us working from home, you can still show a bit of your personal style whether it's a crisp blazer, a statement jewelry piece, or your favorite shade of lipstick.⠀
✔ 𝐆𝐞𝐭 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝: Tap into the groups within your company that interest you as it will allow you to meet more likeminded people and talk about things other than work.
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Don't hold back in putting yourself out there and sharing more of who you are. 𝙍𝙚𝙢𝙚𝙢𝙗𝙚𝙧 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪𝙧 𝙨𝙚𝙘𝙧𝙚𝙩 𝙨𝙖𝙪𝙘𝙚 𝙞𝙨 𝙔-𝙊-𝙐💋
✨ 𝙽𝙴𝚆 𝚂𝙷𝙸𝙽𝙴 𝙾𝙽 𝙸𝙽𝚃𝙴𝚁𝚅𝙸𝙴𝚆 𝙵𝙴𝙰𝚃𝚄𝚁𝙴 ✨  Meet Brittney.
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@bsoliver is a Nashville-based career and lifestyle freelance writer and content strategist. Over the past 3 years, Brittney has built her platform, @lemons_2_lemonade, to help young professionals turn their career obstacles around. Her platform is known for its networking mixers, which have brought over 2,000 professionals, entrepreneurs, and creatives together to turn life’s lemons into lemonade.
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I met Brittney at her Chicago mixer back in Fall 2019 and was so impressed with her story and what she was building with Lemons 2 Lemonade. I immediately signed up for her newsletter and followed her on all of her social channels, where we've been connecting ever since! We actually just wrapped up a #L2LChat of our own, where we chatted about the changing job landscape due to the pandemic.
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What inspires me about Brittney is that she balances working full-time and freelance writing for publishers like Fast Company and ESSENCE. She’s  a thought-leader, having keynoted LinkedIn's first women of color conference in 2019 and was listed as Forbe's "Nine Black Women Leaders Dedicated to Empowering Others." Not only that, Brittney has so much heart for what she does and never gives up on herself. That was apparent to me after hearing her story of going on 100 interviews in an 8-month period.
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In all sense of the word, Brittney is crushing any and all lemons she comes across. I can't wait to see how much more lemonade she makes this year. You can read our exclusive interview via the link in my bio!💋
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