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Featuring Lynn Greetis: STEMinist & Co-Founder of Maple Leaf Coffee Roasters

October 6, 2019 by Kelly Nash Leave a Comment

Lynn Greetis is the co-founder of Maple Leaf Coffee Roasters along with her husband, Alex Behrens. Not only does she own her own business, but she also balances a full-time career in engineering, having received her bachelor’s degree in physics and her master’s degree in electrical engineering.  She’s a self-described “nerd” and has worked her way up through her career from an entry-level employee to now working as a system architect, leading a team of engineers responsible for delivering several different products.  Lynn is also passionate about STEM outreach and mentoring activities and is always looking for ways to introduce more women to engineering, which is something I can always get behind being in STEM-based field myself!

Lynn and Alex founded Maple Leaf Coffee Roasters in late 2017 and officially opened their doors in March 2018. Their mission is to provide high quality, affordable, great tasting coffee to their friends, neighbors and anyone who loves coffee! On weeknights and weekends, you’ll find them at their retail location in Roselle, roasting beans and selling bags to customers who stop in. While the location is not yet a full-scale cafe, you can see the roaster in action and get a hot cup of coffee to go on the weekends. 

When she’s not working or spending time at the roastery, which is increasingly rare these days, Lynn is competing with her horses, lying on the couch with her cats, or going out to breakfast with her husband! Get to know Lynn more and how she juggles it all in our interview below!

Lynn Greetis, Co-Founder of Maple Leaf Roasters

KN: Hi, Lynn! Can you share how you got started in building Maple Leaf Coffee Roasters? 

Lynn Greetis: I can’t take too much credit for starting the business. My husband, Alex, is really how we got started.  He was roasting coffee in our kitchen for a while and one day (about a month before our wedding actually) he said, “I think I want to do this for real.” From there everything happened really fast! We found a spot, bought a roaster and a whole lot of other equipment and opened our doors about six months later.  I had to learn all about coffee roasting and how to run a business all at the same time!

KN: Wow, that’s incredible. That’s amazing the two of you just went for it! And I know how difficult it is to hold a full-time job and simultaneously grow your business. What has worked for you and how do you manage your time?

LG: I’ve been very lucky that I have supportive people both at my engineering job and, of course, Alex at the coffee shop.  My colleagues at work are so understanding and supportive of the business, and I’ve even converted a few of them to customers! But I can’t imagine running a business without a partner like Alex. He does most of the in-person work at the shop and I help out when I can. We both travel for our full-time jobs, so we really have to balance our schedules. We live and die by our Google calendars – if it’s not in there, it’s not happening!

KN: Google Calendar is my go-to too! Totally get that. What has been the most rewarding and most challenging part of starting and running your own business?

LG: Honestly, the most rewarding part has been building relationships with our customers and seeing how much they actually love our coffee.  I mean, I love our coffee, but when other people come in and buy it week after week, I know it must actually be good! The most challenging part has been that there’s no playbook for this, and there’s no one to tell us what to do.  It makes everything feel sort of risky and uncomfortable, which I am still getting used to!

Lynn Greetis races on her horse

KN: Oh totally, entrepreneurship is totally a test and learn process! What do you love the most about owning a business of your own? 

LG: I think it’s the knowledge that we built this from scratch! We painted the walls, we picked out the bags, we assembled the shelving and carried in the sinks…No matter whether we succeed or fail, everything we do is all ours. Of course, sometimes that is terrifying to me, but it’s also extremely rewarding!

KN: Oh, 100% And what keeps you motivated through all of this?

LG: Well, drinking coffee helps! But more seriously, I think it’s the fact that people have made our coffee a part of their lives. Last Christmas, I was floored at the number of people who came in to buy our coffee as gifts for their family and friends. The fact that they like our product enough to give it to their loved ones as a gift really showed me that we are building something wonderful.

KN: Making an impact definitely can keep you motivated, that’s for sure! What would you credit your success to?

LG: There’s no way that we could have done this without all of the help that our family and friends have given us along the way. From buying our coffee, to filling coffee bags, to plumbing and building walls, to watching the shop for a weekend so we could actually take a vacation this year – without the amazing people in our lives, we would be sunk!

KN: Support is critical! Isn’t it amazing how generous people can be?! Who inspires you and why?

LG: Sappiness alert…it has to be my husband Alex. He pours his heart into every batch of coffee that he roasts and I absolutely love watching him talk to people about our coffee. You can tell how much he loves this and how happy he is pursuing his passion!

Lynn Greetis and her husband

KN: Awww, that’s so great! In a perfect world, what would you say the future of your business ultimately looks like?

LG: I would love to get to the point where at least one of us could do this full-time and I hope we can have a cafe someday. That would really show me that we’ve built something that can last. And, if we’re living in a perfect world, it’s going to be a cat cafe where people can come and adopt rescued cats at the same time they drink our coffee!

KN: I know a lot of people who would be totally onboard with a cat cafe! That’s great. So, Lipstick & Ink is all about encouraging women to make their mark on their lives, the lives of others, and on the world. What does “making your mark” mean to you?

LG: While I don’t believe that selling better coffee to people is going to change the world, I do believe that a better cup of coffee can make someone’s day better. I actually didn’t even drink coffee until Alex and I started dating and he roasted some for me – I didn’t know what I had been missing! Now I love trying different roasts and origins. I think that if we can open someone’s eyes to coffee that tastes great without having to add a ton of cream and sugar, it might make the start to someone’s day a little bit better – and to me, that’s making a mark, no matter how small!

KN: Of course, I love that! And if you had one piece of advice for women looking to start their own business while holding a full-time job, what would you tell them?

LG: Make sure that you have a support network that is ready for late-night phone calls, missed dinner dates, and perhaps a few mental breakdowns along the way!

KN: Haha, I could not agree more. Do you have any parting thoughts or advice?

LG: Only that if you are even thinking about doing something like starting your own business, go for it!  Be brave!

Lynn Greetis, Co-Founder of Maple Leaf Roasters

Yes! Thank you so much, Lynn! To learn more about Maple Leaf Roasters, check out their channels below!

  • Website: mapleleafroasters.com
  • E-mail: coffee@mapleleafroasters.com
  • Instagram: @mapleleafroasters
  • Facebook: facebook.com/mapleleafroasters
Kelly, Founder of Lipstick & Ink
Kelly Nash

Kelly Nash is a Chicago-based writer, speaker, career advisor, and founder of Lipstick & Ink®. In addition, she works full-time in technology as a Success Manager at Salesforce and has over 10 years of digital marketing experience. Kelly has been featured in Thrive Global, International Association of Women, General Assembly, Salesforce, SheFactor, and Six Degrees Society. She is also in the process of writing her first book.

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Filed Under: Shine On Series Tagged With: goal-getters, shine on, shine on series, women who inspire

About Kelly Nash

Kelly Nash is a Chicago-based writer, speaker, career advisor, and founder of Lipstick & Ink®. In addition, she works full-time in technology as a Success Manager at Salesforce and has over 10 years of digital marketing experience. Kelly has been featured in Thrive Global, International Association of Women, General Assembly, Salesforce, SheFactor, and Six Degrees Society. She is also in the process of writing her first book.

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Kelly, Founder of Lipstick & Ink

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[𝙽𝙴𝚆 𝙱𝙻𝙾𝙶 𝙿𝙾𝚂𝚃] 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥. While certainly an overused term, it’s definitely not overrated. Personal branding is more important than ever as it helps you to 𝙗𝙪𝙞𝙡𝙙 𝙖 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙠𝙣𝙤𝙬𝙣 𝙛𝙤𝙧, 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩𝙞𝙖𝙩𝙚 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 𝙛𝙧𝙤𝙢 𝙤𝙩𝙝𝙚𝙧𝙨, 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙮𝙤𝙪𝙧 𝙫𝙖𝙡𝙪𝙚 𝙖𝙣𝙙 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚, 𝙖𝙣𝙙 𝙪𝙡𝙩𝙞𝙢𝙖𝙩𝙚𝙡𝙮, 𝙖𝙙𝙫𝙖𝙣𝙘𝙚 𝙮𝙤𝙪𝙧 𝙘𝙖𝙧𝙚𝙚𝙧. Regardless if you work in the corporate world or consider yourself an entrepreneur (or both!), knowing and cultivating your personal brand is essential.
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Because here’s the thing – you already have a personal brand, whether you realize it or not. 𝗬𝗢𝗨 𝗮𝗿𝗲 𝗮 𝗯𝗿𝗮𝗻𝗱. However, understanding the power of your brand can be difficult and requires self-awareness, intention, and action.
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If you’re unsure or curious about how to get started with building and boosting your brand, I've developed a 5 step formula to do just that! You can read more about these 5 steps and your best path forward in L&I's newest blog post, found via the link in my bio!💋
3 years ago today, I pressed “Publish” on Lips 3 years ago today, I pressed “Publish” on Lipstick & Ink. Even though it was only a blog at the time, I was terrified to put myself out there. I worried about what people would think about me, wondered if my site was good enough, and questioned if what I was writing would even resonate or help others.
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At the same time, it was exhilarating and freeing. I was finally writing again, something that had been a passion of mine since I was a kid. I was in my purpose, sharing my knowledge of how I had grown my career and guiding women on how they could do the same. And most of all, I was pushing myself out of my comfort zone, facing fears I had avoided for years.
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Since February 22, 2018, I have grown more than I thought possible. From my blog to expanding to events to speaking to advising clients to writing my first book, I continue to find ways to grow L&I and make an impact. And I can feel in my bones this is only the beginning.

Through these last 3 years, if I could share one piece of advice as to what I’ve learned , it’s this: OWN YOUR POWER. Own the power of yours that’s generated from within, not outside of yourself. Your authentic power. Don’t give your power away. Don’t allow the thoughts of others to get in your way. Don’t compare yourself to others and wonder how you will measure up. Don’t hold back on what you want to do because you are concerned about how others are going to feel about it.
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There is always a choice to make in terms of whether you decide to own your power or give it away. And these days, I choose my power. I choose me. My hope is that you too honor who you are and choose yourself. Because when you choose yourself, you set yourself free💋
We live in a world of 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 We live in a world of 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 𝘨𝘳𝘢𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 - and let's be honest, we have gotten reaaal accustomed to it. So much so, that we may be easily disappointed when something doesn't immediately go our way - including when it comes to our careers. Whether it's seeking a promotion or landing a job at your dream company, we need to remember that it may take longer than we like or anticipate.
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Most of the time, 𝒕𝒉𝒆 𝒄𝒉𝒂𝒏𝒈𝒆𝒔 𝒐𝒓 𝒓𝒆𝒘𝒂𝒓𝒅𝒔 𝒘𝒆 𝒘𝒂𝒏𝒕 𝒊𝒏 𝒐𝒖𝒓 𝒄𝒂𝒓𝒆𝒆𝒓 𝒅𝒐𝒏'𝒕 𝒉𝒂𝒑𝒑𝒆𝒏 𝒊𝒏𝒔𝒕𝒂𝒏𝒕𝒂𝒏𝒆𝒐𝒖𝒔𝒍𝒚. This is why it's critical to ᴘʟᴀɴᴛ ᴛʜᴇ ꜱᴇᴇᴅ early on to begin preparing to reach your next career goal. For example:⠀
🌱 𝗦𝗲𝗲𝗸𝗶𝗻𝗴 𝗮 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻: Start making an effort to connect with your manager periodically to discuss your career growth. Voice that you are aiming for a promotion. Show to him/her that you take your professional development seriously by discussing your goals and ways you can start taking on additional responsibilities. Try and start taking on the work of the role above yours. Keep a track record of your accomplishments and feedback (L&I has a free template FYI under Resources in my bio!).⠀
🌱 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗮 𝗝𝗼𝗯 𝗮𝘁 𝗬𝗼𝘂𝗿 𝗗𝗿𝗲𝗮𝗺 𝗖𝗼𝗺𝗽𝗮𝗻𝘆: Research the company and learn about their mission, corporate values, and their offerings. Take their available certifications if available to put on your resume. Reach out and build relationships over time with people that currently work there to understand the culture and to let them know you are interested in working for their company. Get your resume, cover letter and LinkedIn profile professionally reviewed. Tailor your resume and yes, even your cover letter for the job you ultimately apply for.
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Both of these scenarios 𝙩𝙖𝙠𝙚 𝙩𝙞𝙢𝙚. But don't let that discourage you. What's something you're looking to accomplish in your career in the next 6 months? Don't delay - it's never too early to start preparing. Plant the seed now and watch yourself grow these next few months. Soon enough, after some hard work and patience, those 𝐛𝐥𝐨𝐨𝐦𝐢𝐧𝐠 𝐫𝐞𝐰𝐚𝐫𝐝𝐬 will come🌷💋
[𝗡𝗘𝗪 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘: 𝗖𝗮𝗿𝗲𝗲𝗿 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗖𝗵𝗲𝗰𝗸-𝗜𝗻 𝗪𝗼𝗿𝗸𝘀𝗵𝗲𝗲𝘁] Let's chat career conversations with your manager 🤓
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How often are you having regular check-ins with your manager about your career development? At minimum, you should be meeting quarterly to review your performance and talk about your career progress. Don't wait until your annual performance review to do so! ❌ 𝙏𝙖𝙠𝙚 𝙮𝙤𝙪𝙧 𝙘𝙖𝙧𝙚𝙚𝙧 𝙞𝙣𝙩𝙤 𝙮𝙤𝙪𝙧 𝙤𝙬𝙣 𝙝𝙖𝙣𝙙𝙨 and put time on the calendar to meet periodically throughout the year 🗓
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Having these types of check-ins are essential to your professional success and it's important to go into them prepared with your own talking points. Enter the 𝘊𝘢𝘳𝘦𝘦𝘳 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘊𝘩𝘦𝘤𝘬-𝘐𝘯 worksheet ✔️This worksheet will help you to:⠀
➢ 𝐒𝐡𝐨𝐰 your manager that you take your career seriously and are willing to put your best foot forward⠀
➢ 𝐑𝐞𝐟𝐥𝐞𝐜𝐭 on your goals and actions you're taking to get you to the next step in your career⠀
➢ 𝐂𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐞 a productive conversation with your manager to discuss your wins, challenges, and what you want to work on in the months ahead⠀
➢ 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 awareness to your work and a better opportunity to negotiate a promotion/raise/added benefits
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Interested? 😏 Download the FREE worksheet via the link in my bio under 𝚁𝚎𝚜𝚘𝚞𝚛𝚌𝚎𝚜 💋
I stand firmly by this career tip. Putting yoursel I stand firmly by this career tip. Putting yourself out there in the workplace and showcasing bits and pieces of who you are is critical to 𝙨𝙚𝙩𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 𝙖𝙥𝙖𝙧𝙩 𝙖𝙣𝙙 𝙘𝙪𝙡𝙩𝙞𝙫𝙖𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙗𝙧𝙖𝙣𝙙.
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When I first started my professional career, I thought that I had to be a "version" of who I was at work. That I needed to always keep things "professional" and that it was "inappropriate" to talk about my personal life. 𝗜 𝘄𝗮𝘀 𝘄𝗿𝗼𝗻𝗴.
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By intertwining my professional and personal brands into one, I've been able to 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘦 𝘮𝘺𝘴𝘦𝘭𝘧 𝘢𝘯𝘥 𝘴𝘩𝘰𝘸𝘤𝘢𝘴𝘦 𝘮𝘺 𝘷𝘢𝘭𝘶𝘦, 𝘣𝘶𝘪𝘭𝘥 𝘢𝘯𝘥 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘦𝘯 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴, 𝘦𝘹𝘱𝘢𝘯𝘥 𝘮𝘺 𝘯𝘦𝘵𝘸𝘰𝘳𝘬, 𝘢𝘯𝘥 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘮𝘺 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺. Here are ways you can share more of who you are at work:⠀
✔ 𝐂𝐫𝐚𝐟𝐭 𝐲𝐨𝐮𝐫 𝐛𝐢𝐨: Whether it’s an internal-facing bio that's visible to your co-workers or the “About” section on your LinkedIn, take advantage of it! Go beyond just what you do for the company and talk about things you do outside of work and what you're passionate about.⠀
✔ 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐬𝐦𝐚𝐥𝐥 𝐭𝐚𝐥𝐤: Those few minutes before a meeting begins are a great opportunity to get to know someone, ask questions, and share something about yourself.⠀
✔ 𝐓𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨 𝐨𝐧: Zoom fatigue is real, but having your video on is a great way for someone to get to know you better beyond just your voice.⠀
✔ 𝐆𝐞𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞: Even with many of us working from home, you can still show a bit of your personal style whether it's a crisp blazer, a statement jewelry piece, or your favorite shade of lipstick.⠀
✔ 𝐆𝐞𝐭 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝: Tap into the groups within your company that interest you as it will allow you to meet more likeminded people and talk about things other than work.
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Don't hold back in putting yourself out there and sharing more of who you are. 𝙍𝙚𝙢𝙚𝙢𝙗𝙚𝙧 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪𝙧 𝙨𝙚𝙘𝙧𝙚𝙩 𝙨𝙖𝙪𝙘𝙚 𝙞𝙨 𝙔-𝙊-𝙐💋
✨ 𝙽𝙴𝚆 𝚂𝙷𝙸𝙽𝙴 𝙾𝙽 𝙸𝙽𝚃𝙴𝚁𝚅𝙸𝙴𝚆 𝙵𝙴𝙰𝚃𝚄𝚁𝙴 ✨  Meet Brittney.
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@bsoliver is a Nashville-based career and lifestyle freelance writer and content strategist. Over the past 3 years, Brittney has built her platform, @lemons_2_lemonade, to help young professionals turn their career obstacles around. Her platform is known for its networking mixers, which have brought over 2,000 professionals, entrepreneurs, and creatives together to turn life’s lemons into lemonade.
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I met Brittney at her Chicago mixer back in Fall 2019 and was so impressed with her story and what she was building with Lemons 2 Lemonade. I immediately signed up for her newsletter and followed her on all of her social channels, where we've been connecting ever since! We actually just wrapped up a #L2LChat of our own, where we chatted about the changing job landscape due to the pandemic.
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What inspires me about Brittney is that she balances working full-time and freelance writing for publishers like Fast Company and ESSENCE. She’s  a thought-leader, having keynoted LinkedIn's first women of color conference in 2019 and was listed as Forbe's "Nine Black Women Leaders Dedicated to Empowering Others." Not only that, Brittney has so much heart for what she does and never gives up on herself. That was apparent to me after hearing her story of going on 100 interviews in an 8-month period.
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In all sense of the word, Brittney is crushing any and all lemons she comes across. I can't wait to see how much more lemonade she makes this year. You can read our exclusive interview via the link in my bio!💋
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