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7 Ways to Use LinkedIn to Your Advantage

October 30, 2019 by Kelly Nash Leave a Comment

Having a LinkedIn profile in today’s day and age is a must and is expected by employers, recruiters and professionals alike. It’s one of the most valuable and underrated social media apps out there. It’s a way for you to grow your network, connect with other professionals and showcase your work experience. But while you may have a LinkedIn profile already created, I have to ask – are you actually using it to your advantage?

Through my daily interactions on the platform, I’ve realized that so many of my connections aren’t utilizing all of LinkedIn’s incredible features. If you feel you’re one of those people, read on for tips of how you can and why it’s so important!

How to Use LinkedIn to Your Advantage Pinterest Pin

Treat your LinkedIn As a Version of Your Online Resume

You’ve already put in the work on your resume (and if you need a little help with that, I have a guide just for you!). So why not take advantage of the work you’ve already done and replicate it on your LinkedIn? 

I see so many profiles that only have their job title and company, but you should be including your accomplishments and experience under each role on your profile. You can easily copy and paste the bullets on your resume onto your LinkedIn profile! Recruiters agree that they want to see those on your profile. 

Make sure to include relevant education, certifications you’ve acquired, volunteer experience as that is able to showcase how well-rounded of potential job candidate you are. If you have a side business or passion project, include those on your profile too! The skills and experience you gain from things you work on outside of work can be admirable and enticing to recruiters. 

Have a Quality & Professional Photo 

I highly recommend including a photo of yourself on your LinkedIn. This should be a no-brainer, but I’ve come across many profiles that don’t even have one. Your photo is ultimately what is going to make the first impression when users land on your profile. Use a quality and professional photo of yourself. Avoid using a selfie as your photo or any photo with an odd background that may appear inappropriate (i.e. a beach, a bar, etc.). 

Write a Captivating “About” Section

Your “About” section sits right under your profile photo and job title, so it’s going to likely be the next thing recruiters notice. Utilize this section to your advantage and briefly share high level notes about your experience and accomplishments. I also recommend adding in personal tidbits about yourself to share a bit about who you are beyond your professional profile. 

Kelly uses LinkedIn on her cell phone

Utilize and Request Recommendations

Recommendations are essentially your online version of references that recruiters can have access to to understand how you’ve worked with others in the past and what they have to say about you. These aren’t necessarily a must, but it’s a nice touch especially when not everyone takes advantage of them. It could help you stand out to recruiters – especially because you know they will be reading them! 

Reach out to fellow co-workers or managers and request that they write a recommendation for you and return the favor as a thank you. This has been a great strategy for me as I’ve built up my recommendations on my profile!

Showcase Your Thought Leadership

LinkedIn is a perfect platform for you to showcase your professionalism, expertise and thought leadership. There are two ways to do this:

  • Include relevant articles that you’ve published and links to projects that you’ve contributed to under each role you’ve had so you can showcase your work
  • Stay top of mind within your network and recruiters by posting relevant articles you find interesting about your industry or posts that you yourself have written 

Case in point, a few weeks ago, I shared a link to an article from Harvard Business Review about working from home and shared my thoughts on it. My post ended up going viral, getting re-shared nearly 30 times and receiving over 9,600 views! 

Make a Point to Check In Frequently

I’m one of those people who is on LinkedIn just about every day. I like to read updates and articles posted, see people in my network advance in their career, as well as check my messages to answer in a timely manner. How often are you checking in and more importantly, how often are you updating your profile? 

Like your resume, make sure you’re updating it when you get a new role or promotion (and updating the dates) or have a new piece of work to share. 

I recommend checking in frequently just to keep a pulse of what’s happening on the platform and how you can connect with those in your network and build stronger relationships. Consistently post on your feed and engage with people’s posts and work updates!

Entrepreneurs/Solopreneurs: Create a Company Profile

If you have a side business or a company of your own, it’s beneficial for it to have its own presence on LinkedIn. You can create a company profile, like I did for Lipstick & Ink. This way, users can find more information about your business and you can use that profile to post company updates. Tip: I tag myself in the photos I share on the L&I LinkedIn profile or will re-share a post on my personal profile to increase reach and gain new followers. 

Lipstick & Ink LinkedIn Profile

Convinced yet on the power of LinkedIn? Pink lipstick stain

Kelly, Founder of Lipstick & Ink
Kelly Nash

Kelly Nash is a Chicago-based writer, speaker, career advisor, and founder of Lipstick & Ink®. In addition, she works full-time in technology as a Success Manager at Salesforce and has over 10 years of digital marketing experience. Kelly has been featured in Thrive Global, International Association of Women, General Assembly, Salesforce, SheFactor, and Six Degrees Society. She is also in the process of writing her first book.

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Filed Under: career & business, corporate 9-5, solopreneurship Tagged With: career, corporate job, job interview, job search, personal branding, solopreneurship, workplace

About Kelly Nash

Kelly Nash is a Chicago-based writer, speaker, career advisor, and founder of Lipstick & Ink®. In addition, she works full-time in technology as a Success Manager at Salesforce and has over 10 years of digital marketing experience. Kelly has been featured in Thrive Global, International Association of Women, General Assembly, Salesforce, SheFactor, and Six Degrees Society. She is also in the process of writing her first book.

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HI THERE!

Kelly, Founder of Lipstick & Ink

Welcome to Lipstick & Ink®, your home for everything career, wellness and #realtalk inspired. I’m Kelly, a Chicago-based advertising tech professional, career advisor, writer, speaker, events host, and goal getter.

Whether we’re discussing career advancement, the job search or keeping our mental health in check, I encourage you to own your power and make your mark - one lipstick stain at a time.

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Kelly💋 Career Advisor & Writer
I was in a meeting when Adam texted me, telling me I was in a meeting when Adam texted me, telling me to check Twitter with a screenshot of a tweet: "The US Capitol is now on lockdown." Immediately, my heart started to race and my first thought was, 𝙬𝙝𝙖𝙩 𝙣𝙤𝙬?
⠀
Just when we think we're taking two steps forward, we take one massive step back. We all know what we saw yesterday. And the reality is that our country is still divided over what to even call yesterday’s events. 𝐈 𝐰𝐚𝐬 𝐚𝐬𝐡𝐚𝐦𝐞𝐝, 𝐚𝐩𝐩𝐚𝐥𝐥𝐞𝐝, 𝐚𝐧𝐝 𝐪𝐮𝐢𝐭𝐞 𝐡𝐨𝐧𝐞𝐬𝐭𝐥𝐲, 𝐫𝐞𝐚𝐥𝐥𝐲 𝐟𝐮𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐠𝐫𝐲 𝐚𝐭 𝐰𝐡𝐚𝐭 𝐈 𝐬𝐚𝐰. My loss of control feeling then resurfaced, something I've certainly grown accustomed to these last 10 months. The utter shock spiraled me into checking my Twitter feed and watching the news for 𝟷𝟸 𝚑𝚘𝚞𝚛𝚜 𝚜𝚝𝚛𝚊𝚒𝚐𝚑𝚝. I couldn't fall asleep until 𝟹𝚊𝚖.
⠀
I woke up this morning wondering how I was going to get through the rest of this week. 𝘏𝘰𝘸 𝘸𝘢𝘴 𝘐 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘮𝘢𝘯𝘢𝘨𝘦 𝘵𝘰 𝘣𝘦 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘪𝘯 𝘮𝘦𝘦𝘵𝘪𝘯𝘨𝘴, 𝘴𝘵𝘪𝘤𝘬 𝘵𝘰 𝘮𝘺 𝘳𝘰𝘶𝘵𝘪𝘯𝘦, 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘮𝘺 𝘧𝘦𝘦𝘭𝘪𝘯𝘨𝘴 𝘢𝘮𝘪𝘥 𝘴𝘶𝘤𝘩 𝘶𝘯𝘤𝘦𝘳𝘵𝘢𝘪𝘯𝘵𝘺? Here’s what I came up with:
♡ 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗰𝗼𝗻𝘁𝗿𝗼𝗹. Minimize the news and social media you take in. I'm distancing myself and dialing in on protecting my energy.⠀
♡ 𝗪𝗿𝗶𝘁𝗲 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗼𝗻 𝗽𝗮𝗽𝗲𝗿. I recently started writing morning pages (thanks to @juliacameronlive), where you start the day writing 3 pages of long-form writing about anything. I wrote about how I was feeling in today’s pages.⠀
♡ 𝗚𝗼 𝗳𝗼𝗿 𝗮 𝘄𝗮𝗹𝗸. Adam and I went for a walk before work to get fresh air, & clear our heads.⠀
♡ 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘁𝗼 𝗼𝘁𝗵𝗲𝗿𝘀 𝗮𝗻𝗱 𝘁𝗮𝗹𝗸. Don’t pretend it didn’t happen. Check in with others (including people you work with) and connect by sharing your thoughts and feelings too. If you need time to process, be open with your manager and ask.⠀
♡ 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗹𝗹-𝗯𝗲𝗶𝗻𝗴. Take breaks during the work day. End work at a reasonable hour and do something that gives you joy. I plan on doing yoga to calm my mind & lose myself in a book. {continued in comments}
My goal in 2020 was to complete my book's manuscri My goal in 2020 was to complete my book's manuscript. As you probably know, I didn’t come close to reaching it since I'm still working on it. And #itsokay. Old me would have dwelled on it, beating myself up for not accomplishing it. But I now know this: 𝐝𝐨𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐫𝐞𝐚𝐜𝐡 𝐭𝐡𝐞 𝐠𝐨𝐚𝐥, 𝐛𝐮𝐭 𝐚𝐥𝐬𝐨 𝐭𝐡𝐞 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐰𝐡𝐢𝐥𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐚𝐜𝐡𝐢𝐞𝐯𝐢𝐧𝐠 𝐢𝐭.
⠀
I wrote my 2020 goal down and pinned it on the wall in front of my desk for me to see every day last year, to push me to put my vision into action. It was my 𝘯𝘰𝘳𝘵𝘩 𝘴𝘵𝘢𝘳, a reminder to myself to keep going, even on the days I was discouraged. It led me to get serious about my goal, hiring a book coach, and 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘪𝘯𝘨 𝘵𝘰 𝘮𝘢𝘬𝘪𝘯𝘨 𝘪𝘵 𝘩𝘢𝘱𝘱𝘦𝘯.
⠀
While I didn't finish in the timeframe I had originally hoped, I myself know how much thought, time, and dedication went into attempting to achieve my goal. Looking back, there was 𝑺𝑶 much progress.
⠀
January, as we know, is a time to set new goals for the year ahead. I'll be thinking about mine and writing them down this month once again to keep me motivated throughout the year. My reminder to you (and me for that matter) for the next 12 months is as you work towards your goals is to 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴 𝘢𝘯𝘥 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘦 𝘵𝘩𝘦 𝘭𝘪𝘵𝘵𝘭𝘦 𝘸𝘪𝘯𝘴 𝘢𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺.
⠀
𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐭𝐡𝐚𝐭 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐜𝐨𝐦𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐰𝐞 𝐦𝐚𝐤𝐞 𝐰𝐡𝐢𝐥𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐨𝐮𝐫 𝐠𝐨𝐚𝐥𝐬 -- 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐫𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐢𝐧𝐢𝐬𝐡 𝐥𝐢𝐧𝐞💋
[𝗡𝗘𝗪 𝗕𝗟𝗢𝗚 𝗣𝗢𝗦𝗧] I [𝗡𝗘𝗪 𝗕𝗟𝗢𝗚 𝗣𝗢𝗦𝗧] I love NYE - not for the parties, the dresses, or really even the ball drop. I love it because I treat it as a day to look inward, to quiet my mind, and reflect. Every NYE since middle school, I've taken time to write in my journal and reflect on the year, to acknowledge my growth, to accept what didn’t go as planned, and to appreciate the life I am creating. The past few years, I've shared a lot of those thoughts on L&I. This year though, I went back and forth as to if I still wanted to share a recap given how intense this year has been. 2020 was taxing for so many and I wanted to be sensitive to that, especially when the end of the year recaps can cross into “𝘭𝘰𝘰𝘬 𝘢𝘵 𝘮𝘦!” territory.
⠀
But I sincerely believe 𝙧𝙚𝙛𝙡𝙚𝙘𝙩𝙞𝙤𝙣 𝙞𝙨 𝙖 𝙠𝙚𝙮 𝙥𝙞𝙚𝙘𝙚 𝙩𝙤 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙜𝙧𝙤𝙬𝙩𝙝. It's important that we take that time to look back on our year and celebrate, especially before we rush into the goal-setting madness that accompanies a new year. We learn a lot about ourselves when we reflect, and write down and share our wins and our shortcomings. Not only that, we learn a lot from each other when we read these type of reflections. This year especially is important to recognize our growth because of the hardships we endured.
⠀
Despite how challenging 2020 has been, I do believe 𝙩𝙝𝙞𝙨 𝙮𝙚𝙖𝙧 𝙩𝙖𝙪𝙜𝙝𝙩 𝙪𝙨 𝙪𝙣𝙛𝙤𝙧𝙜𝙚𝙩𝙩𝙖𝙗𝙡𝙚 𝙡𝙚𝙨𝙨𝙤𝙣𝙨 𝙩𝙝𝙖𝙩 𝙬𝙚 𝙬𝙞𝙡𝙡 𝙩𝙖𝙠𝙚 𝙬𝙞𝙩𝙝 𝙪𝙨 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙧𝙚𝙨𝙩 𝙤𝙛 𝙤𝙪𝙧 𝙡𝙞𝙛𝙚𝙩𝙞𝙢𝙚𝙨. I want to share those lessons and things I personally learned about myself, because this year will be one that we’ll never forget. In my newest post on L&I, I share:
⠀
☆ What Went Well⠀
☆ What Didn't Go So Well⠀
☆ What I Learned⠀
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You can read it all via the link in my bio! I hope that you too use the last day of 2020 to take a moment and reflect and truly appreciate how far you've come. Because damn, it was a 𝘳𝘰𝘭𝘭𝘦𝘳𝘤𝘰𝘢𝘴𝘵𝘦𝘳. 𝐁𝐮𝐭 𝐰𝐞 𝐦𝐚𝐝𝐞 𝐢𝐭. 𝐖𝐞 𝐝𝐢𝐝 𝐢𝐭. Wishing you a healthy, safe, and prosperous 2021 ahead ♥️
Living through this year has been challenging on a Living through this year has been challenging on a number of levels. There’s no doubt about it. Between the pandemic and the upheaval of our lives that’s come along with it, to the racial injustice many of us had our eyes opened to, to the ongoing political strife and divide, to the deaths of our loved ones, it has been a 𝐋𝐎𝐓.
⠀
It’s been a common refrain ever since March to wish 2020 𝙖 𝙝𝙚𝙡𝙡𝙞𝙨𝙝 𝙜𝙤𝙤𝙙𝙗𝙮𝙚. I certainly don’t blame anyone for it. But even in the darkest of moments, it's important for us to not be consumed by it and instead seek the light. Find the good, find the lessons, find the realizations 𝘦𝘮𝘣𝘦𝘥𝘥𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘩𝘢𝘳𝘥𝘴𝘩𝘪𝘱𝘴.
⠀
Which is why I asked the L&I community – 𝐖𝐡𝐚𝐭 𝐝𝐢𝐝 𝟐𝟎𝟐𝟎 𝐭𝐞𝐚𝐜𝐡 𝐲𝐨𝐮?
⠀
Swipe to see some of the top responses that were shared. You can also see the rest of the responses in a new blog post on thelipstickandink.com, via the link in my bio. Perspective and perseverance will always see their way through💋
As women, we are faced with 𝙖 𝙢𝙪𝙡𝙩𝙞𝙩𝙪𝙙𝙚 𝙤𝙛 𝙤𝙗𝙨𝙩𝙖𝙘𝙡𝙚𝙨 𝙖𝙣𝙙 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨. And with those come a 𝕔𝕙𝕠𝕚𝕔𝕖:⠀
➸ Those obstacles and challenges can either define us and hold us back from being our most authentic selves⠀
ᴏʀ⠀
➸ We can break free and rise to the women we want and are meant to be.
⠀
Each of these obstacles and challenges I've listed are ones that I've personally faced. Throughout my 20s, I allowed them to consume me, lower my confidence, and ultimately chain me down. I limited my potential for years without even realizing it. But in these last few years in particular, I've learned what it means to 𝐨𝐰𝐧 𝐦𝐲 𝐩𝐨𝐰𝐞𝐫. And with that comes making an active choice to let go of what holds me back.
⠀
I bring this up because 𝘦𝘢𝘤𝘩 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦 𝘢𝘳𝘦 𝘵𝘰𝘱𝘪𝘤𝘴 𝘐'𝘮 𝘵𝘰𝘶𝘤𝘩𝘪𝘯𝘨 𝘰𝘯 𝘪𝘯 𝘮𝘺 𝘣𝘰𝘰𝘬 𝘵𝘩𝘢𝘵 𝘐'𝘮 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘸𝘳𝘪𝘵𝘪𝘯𝘨. Revisiting the memories and emotions and writing out these experiences is helping me realize just how much I've overcome - and still am overcoming. I'm in no means past all of this as I feel I'm a constant work in progress. But it feels empowering to reflect on how far I've come and have the opportunity to share that with other women. I can't wait to reveal more about my book in the coming weeks. There will definitely be more to come.
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Now, I want to ask you - what do ʏᴏᴜ want to break free from? Are you currently releasing anything that's been holding you back? Let me know in the comments!💋
I’ve seen a quote all over IG & it’s one that I’ve seen a quote all over IG & it’s one that I slowed my scroll to pause and take in: “𝙸 𝚝𝚑𝚘𝚞𝚐𝚑𝚝 𝟸𝟶𝟸𝟶 𝚠𝚘𝚞𝚕𝚍 𝚋𝚎 𝚝𝚑𝚎 𝚢𝚎𝚊𝚛 𝙸 𝚐𝚘𝚝 𝚎𝚟𝚎𝚛𝚢𝚝𝚑𝚒𝚗𝚐 𝙸 𝚠𝚊𝚗𝚝𝚎𝚍. 𝙽𝚘𝚠 𝙸 𝚔𝚗𝚘𝚠 𝟸𝟶𝟸𝟶 𝚒𝚜 𝚝𝚑𝚎 𝚢𝚎𝚊𝚛 𝙸 𝚊𝚙𝚙𝚛𝚎𝚌𝚒𝚊𝚝𝚎 𝚎𝚟𝚎𝚛𝚢𝚝𝚑𝚒𝚗𝚐 𝙸 𝚑𝚊𝚟𝚎.”
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While living through this year has been challenging on a number of levels, one of the things I hope we can appreciate is the 𝙜𝙞𝙛𝙩 𝙤𝙛 𝙨𝙥𝙖𝙘𝙚 🎁. I’m not referencing the physical 6 foot distanced space we’ve grown accustomed to. (That part has been hard - I really miss hugging my mom 😭.) I’m talking about the 𝗺𝗲𝗻𝘁𝗮𝗹 𝘀𝗽𝗮𝗰𝗲 we’ve been given - 𝙩𝙝𝙚 𝙨𝙥𝙖𝙘𝙚 𝙩𝙤 𝙗𝙧𝙚𝙖𝙩𝙝𝙚, 𝙩𝙤 𝙡𝙞𝙨𝙩𝙚𝙣, 𝙩𝙤 𝙛𝙚𝙚𝙡, 𝙩𝙤 𝙗𝙚. Through the gift of space, 2020 has been a year in which we’ve learned what we need, what adds value to our lives, and what depletes us.
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For me in particular, 2020 made space for:⠀
🎲.Play and connecing with my inner child⠀
💭 Reflection and journaling⠀
🙅🏻‍♀️ Boundaries and learning to say no⠀
💬 Tough conversations on racial injustice, science and politics⠀
♥️ Connection with others, even when it meant virtually⠀
🌳 Getting outdoors and enjoying every walk and hike I took⠀
🤔 Curiosity into learning more about myself through astrology, human design, shamanism & mediums⠀
📚 My book, a dream of mine since I was a little girl⠀
🦋 Being present and learning the power of slowing down and tuning in
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It’s been a common refrain ever since March to say 𝘨𝘰𝘰𝘥𝘣𝘺𝘦 𝘵𝘰 2020. And it's crazy to think it will pass in just 24 days. The new year is going to come regardless, but 𝙬𝙝𝙖𝙩 𝙠𝙞𝙣𝙙 𝙤𝙛 𝙮𝙚𝙖𝙧 𝙬𝙞𝙡𝙡 2021 𝙗𝙚 𝙛𝙤𝙧 𝙮𝙤𝙪? What lessons can we carry with us from 2020 to shape it into the year of freedom and possibility that we are hoping for? How can we continue to 𝐜𝐫𝐞𝐚𝐭𝐞 𝐬𝐩𝐚𝐜𝐞 even as our schedules inevitably fill up, our offices open, and our lives go back to a sense of normalcy?
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I'll tell you what, the space that 2020 created is something I'll certainly be holding onto and ensuring I maintain💋
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