Launched in February 2018, Lipstick & Ink® is a career and lifestyle blog, community, and events organization dedicated to motivating and inspiring the career gal, whether she’s working a corporate job or growing her own business. It’s a destination for women seeking more passion and purpose in their lives, but specifically in their careers.
To accomplish this, Lipstick & Ink® believes it starts with having a goal-oriented and growth mindset. Creating goals and healthy habits is encouraged to empower Lipstick & Ink® women to pursue their goals and truly make their mark. These are the main themes that are infused into each and every blog post, social post and event to encourage the Lipstick & Ink® audience.
Lipstick & Ink® events bring women together throughout the year for panel discussions and meet-ups to discuss topics related to career and everyday life scenarios that affect women.
The Lipstick & Ink® Audience
The Lipstick & Ink® audience is comprised of both curious and hardworking women who want to become a better version of themselves, but may just need a little encouraging push to get there. They are invested in their own personal development and interested in being a part of a community.
- 82% female
- 46% aged 25-34, 23% 35-44
- 82% U.S. based
- In-market for employment, career consulting, home & garden and travel
- Have high affinity for:
- arts & entertainment news
- shopping, specifically for hair and beauty products & apparel
- food and dining, including cooking and recipes
- home decor
What a Partnership with Lipstick & Ink® looks like:
- Creative tie-in and natural extension of the Lipstick & Ink® brand and Kelly’s experiences as basis of exposure
- Genuine, detailed, and thought out explanation of the brand and product
- Quality and professional photos and writing both on the blog and social channels
- Informative and engaging events for women that fill a gap in the market
- Engaged audience built on trust & authenticity
How We Can Work Together:
- Event Sponsorship
- Speaking Engagements
- Custom Content Creation
- Sponsored & Co-Branded Blog Posts
- Social Media Promotion
- Giveaways / Event Swag