The Idea Behind “Lipstick & Ink”
Lipstick & Ink® believes that every woman has the power to achieve the goals she sets for herself – she may just need that extra push of encouragement to gain her confidence. The brand stands to empower women to realize their potential, pursue their goals, and make their mark in achieving their definition of success.
Lipstick & Ink® is for the woman who wants to achieve greatness in her career and her life. It’s for the woman who wants to break career stereotypes and glass ceilings. It’s for the woman who wants to put herself first and stand up for what she believes in. It’s for the woman who simply put, wants to kick ass.
There is power in wearing lipstick. A woman wearing lipstick embodies self-confidence and empowerment. She’s the woman who looks at herself in the mirror and thinks, I am powerful. She’s the woman who stands out in a crowd. She’s the woman who knows she can do anything she sets her mind to. With just a few swipes of her favorite color, she feels invigorated and ready to own her power and take on the world.
There is power in a woman’s words when she writes them down and puts them into action. Putting pen to paper to make a dream into an attainable goal and ultimately reality is what Lipstick & Ink® is all about. For a woman in pursuit of her dreams, she feels empowered to write down her plan of how she will achieve them. She’s confident in it and writes in ink, making it permanent and making her mark.
Own Your Power & Make Your Mark.